‘Generation Z’ Is Poised To Drive A Surge In E-Commerce Growth

This article discusses online spending and, in particular, the way that “Generation Z” spends the highest portion of their income online compared to older age groups. It shows not only a stronger move toward e-commerce but also notes that more traditional notions about shopping habits don’t necessarily hold true for online shoppers.

http://www.businessinsider.com/generation-z-e-commerce-shopping-2014-9

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