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One Night of Fin

 

A million angry sharks. Some seriously severe weather. A hashtag.Enough said!

The best part of “Sharknado,” the cinematic masterpiece, 

 

 

Just when you thought it was safe to go back on The Twitter… Sharknado is scheduled to air again July 18.

<blockquote class=”twitter-tweet”><p>WEATHER ALERT! There is a <a href=”https://twitter.com/search?q=%23Sharknado&amp;src=hash”>#Sharknado</a> forecast for Syfy this Thursday night at 7/6c. Please warn others!</p>&mdash; Craig Engler (@Syfy) <a href=”https://twitter.com/Syfy/statuses/357166724652609538″>July 16, 2013</a></blockquote>
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Some (other) reasons to cheer

I have a confession. I’m not that into football. Yes, even college football. Even Notre Dame football.

There, I said it.

I’m sure this will raise some eyebrows around here and it may be unwise to out myself to my co-workers, but the truth is I could take or leave the game itself.

Don’t get me wrong, I want us to win. I cheer, cheer for old Notre Dame because I love the place. But I’m not the attend-every-game or yell-at-the-TV type. Actually, I’m more likely to yell at my husband for yelling at the TV, and say things like, “Settle down, they’re just college kids playing football!” (Hmm… no wonder he likes to watch the game at a sports bar. I do usually make snacks though, so there’s that.)

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A farewell to Regis

When Regis Philbin signs off on his final broadcast Nov. 18, it will be the end of not only his nearly three-decade run as host of “Live!” but also his reign as one of Notre Dame’s most celebrated TV treasures.

For me, it’s also the end of something I like to call the “Can you get me on Regis?” era.

Not to be confused with the equally tricky “Can you get me on Oprah?” era – which also mercifully came to an end this year – the “Get me on Reeg” days have been a mixed bag of hits, misses, ridiculous requests and heartfelt pleas. I honestly cannot even count the number of times I’ve been asked to pitch a story, faculty member, program or event to the poor “Live!” producers, who have always taken my calls, even when I would not have blamed them for sending it to voicemail when they saw on the Caller ID that it was me. Again.

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An unobstructed view

There are certainly better vantage points from which to see Notre Dame than out my Grace Hall window. Don’t get me wrong, I’ve got the fall colors (which are gorgeous, even on this grey day); Hammes-Mowbray Hall in all its collegiate gothic glory; and the Stepan Center…  which I kind of like to think of as my own Golden Dome. But even though I can’t actually see all that Notre Dame has to offer, I know it’s there. And I know it’s beautiful.

In much the same way, the character of this place is always present. And I know it’s good. Continue reading

The paper chase

What is it about the newspaper? Everywhere you look, we’re being told it’s a dying medium. Or worse, already dead. Exhibit A: Newspaper Death Watch, a website somewhat hopefully subtitled “Chronicling the Decline of Newspapers and the Rebirth of Journalism.” (I say “somewhat hopefully” because at least there’s something in there about a rebirth.) That’s a little better than all the doom and gloom “Print is dead” headlines that are so common they’re pretty much cliché at this point.

There certainly is no denying that print journalism ain’t what it used to be. But is it dead? I’m going to have to say “no.” Not because the outlook is so rosy or because I believe the future is anything but on the Web. But because it still feels alive, valuable and important, at least from a PR perspective.

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A little relationship advice, PR-style

We all know the saying, “It’s not you… it’s me.” In fact, most of us probably have been on either end of the line at some point in our lives. Let’s face it, usually it’s just a polite euphemism for, “I’m not that into you.”

But what if it really is you?

When a relationship goes downhill, usually both parties had at least a little something to do with it, and there almost always is something to be learned from the experience. And the lessons are basically the same whether it’s a romance, a friendship, or a professional partnership.

In public relations, of course, there is no more important relationship than that between the PR professional and the journalist. Here are some tips for not blowing it, whether you’ve worked with a reporter for a long time, or you’re just getting to know someone new.

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Greetings from the dark side

Dark SideIt’s been a little more than a decade since I jumped ship from my career as a TV news reporter. I never made it to a big market (But hey, number 80-something isn’t that bad, right?) and certainly never made the big bucks, but it was mostly fun while it lasted. Until it wasn’t. That’s when I decided to blaze my own trail, be an individual, do the unexpected… get a job in public relations. Who could see that shocking turn of events coming?

No?

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