Spirit Campaign Conclusion Communications Plan

Dear University Relations Colleagues:

As we move steadily to the successful close of the Spirit of Notre Dame Campaign on June 30th, Dan Reagan and I want to share our plan for conclusion communications. Here is the outline:

May

Spirit printed newsletter to all APF

Spirit e-magazine to all APF with email addresses

July

Spirit web presence updated with thank you video, preliminary numbers, and ND wallpaper tokens of appreciation.

Email to all APF extending gratitude and linking to thank you video on Spirit web page

August

Press release to media on successful conclusion of campaign

Spirit final report completed and sent with Spirit cd collection token of appreciation to Trustees and Council members

September

Spirit final report and Spirit cd collection token of appreciation sent to all $10,000+ donors to campaign

Spirit web presence updated with final numbers and new tokens of appreciation in the form of songs from Spirit cds

Final Spirit printed newsletter sent to all APF

Final Spirit e-magazine sent to all APF with email addresses

Please let me know if you have any questions.

Katherine Lane

Director, Marketing, Communications and Stewardship

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