The primary adult advisors for BOC were Dave Williams, whose day job at WNDU was promotions director, and in terms of BOC, today we would call him a showrunner or head writer; Denny Laughlin, who was an art director for WNDU and served in that capacity for BOC; and Joe Dundon, an account executive for the station who advised the students on ad sales. Dave died in 1977, Denny died in 2000, and Joe died last week.
Because his biggest impact was behind the scenes in equipping kids with the skills needed to sell ad time, you wouldn’t necessarily see the fruits of Joe Dundon’s BOC labor on screen (outside of random bits like the clip below). Yet Beyond Our Control itself would not be on that screen without him. After all, in commercial television, the product for sale is advertising time, not the program itself, and if you don’t have advertisers on board, your show doesn’t air. However, while Joe assisted students by providing contact info and conversation templates, he left the most important stage of sales — closing — to them. As BOCer Diane Werts described it to me: “You’d call and you’d say, you know, Joe Dundon at WNDU gave me your number. I’m working on the WNDU TV show, blah blah blah, I’d like to come in and talk to you about what our show can do for you. So, yes, it gave you that level of entrée in various ways, I think. Because there was a professional organization behind all these crazy kids.”
For a show overflowing with unique aspects, its commercial foundation might be the most striking to me. There were many teen-produced media projects driven by an educational mission throughout the 20th Century in the U.S., but they were typically on non-profit and public media platforms, not a commercial network affiliate. Within the epic tussle between art and commerce that is American entertainment history, BOC is thus a lesson that the goal to earn a profit doesn’t have to override the achievement of a public good, but it does take altrustic people in positions of power to tip the balance toward the public good. Joe Dundon was one of those people.
Working with Joe, the kids learned the practical skill of selling ads, but the deeper underlying lessons were about professionalism, how to graciously represent yourself and those invested in you, how to communicate with adults, including active listening, and the value of aspiring for something beyond yourself. Joe Dundon supplied the necessary wisdom, encouragement, trust, generosity, empathy, and savvy to hundreds of teenagers to make all of that possible and thereby funneled each of those qualities back out into the public sphere through them.
It’s also fair to say that this book project wouldn’t be happening without Joe. Many BOCers have conveyed that in their post-2000 reunion era, he was the connective tissue, providing space for them to gather together during migrations back to South Bend and helping to foster a sense of community that united company members from years apart as if they had worked closely together. Joe knew everyone’s name no matter what year they were in BOC, and while that’s the mark of a good salesman, it’s also the sign of a great teacher in showing each and every student you care enough about them to remember that simple but essential detail about you. Without the now-interconnected matrix of BOCers that he helped to foster, I’d struggle to put all the necessary pieces together to tell the story of the show’s entire run, so I’ll be forever grateful to Joe for providing that glue.
Last year, I had the privilege of interviewing Joe for the project, and he told me “The only reason I did BOC was because I felt like one of them. […] I really enjoyed it. It was a creative outlet that I really enjoyed being a part of.” For my Sketch of the Moment (new name to cover for my sporadic posting, ha), here he is in an introductory opening for the 1971 season, wherein BOCers climb out of the TV set and swarm Joe and his beloved wife Viki.
Read Joe Dundon’s obituary here.
And read an essay about Joe’s life in his own words, which includes this great photo and caption:
