{"id":318,"date":"2017-08-29T10:28:51","date_gmt":"2017-08-29T14:28:51","guid":{"rendered":"http:\/\/sites.nd.edu\/cdt30423\/?page_id=318"},"modified":"2018-12-13T19:05:30","modified_gmt":"2018-12-13T23:05:30","slug":"visual-identity","status":"publish","type":"page","link":"https:\/\/sites.nd.edu\/cdt30423\/?page_id=318","title":{"rendered":"Visual Identity"},"content":{"rendered":"<p><a href=\"http:\/\/sites.nd.edu\/cdt30423\/files\/2017\/12\/nature-laptop-outside-macbook.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-623\" src=\"http:\/\/sites.nd.edu\/cdt30423\/files\/2017\/12\/nature-laptop-outside-macbook-1024x684.jpg\" alt=\"nature - laptop - outside\" width=\"525\" height=\"351\" srcset=\"https:\/\/sites.nd.edu\/cdt30423\/files\/2017\/12\/nature-laptop-outside-macbook-1024x684.jpg 1024w, https:\/\/sites.nd.edu\/cdt30423\/files\/2017\/12\/nature-laptop-outside-macbook-300x200.jpg 300w, https:\/\/sites.nd.edu\/cdt30423\/files\/2017\/12\/nature-laptop-outside-macbook-768x513.jpg 768w, https:\/\/sites.nd.edu\/cdt30423\/files\/2017\/12\/nature-laptop-outside-macbook.jpg 1600w\" sizes=\"auto, (max-width: 525px) 100vw, 525px\" \/><\/a><br \/>\nIn this semester-long project, you draft digital elements of a professional \u201cbrand\u201d to help you present a consistent image to potential employers or grad schools.<\/p>\n<p style=\"padding-left: 30px\">\u201cCreate your own visual style\u2026 let it be unique for yourself and yet identifiable for others.\u201d \u2013 Orson Welles<\/p>\n<h2>Assemble the elements<\/h2>\n<p>Start by creating a Google Doc and a project folder in Google Drive.<\/p>\n<p>As the semester proceeds, you will add elements to the doc and gradually tweak them. Where appropriate, include<span style=\"font-size: 1rem\">&nbsp;a sentence about your choice: what it represents or how it connects&nbsp;to your message.<\/span><\/p>\n<ul>\n<li><strong>Name<\/strong> &#8211; the standard form you plan to use in professional correspondence.<\/li>\n<li><strong>Audience<\/strong> \u2013 identify who they are &#8211; perhaps potential employers, clients, business associates, or professional&nbsp;schools.<\/li>\n<li><strong>Tagline<\/strong> \u2013 a concise phrase that tells the audience&nbsp;the message of your visual identity.&nbsp; See <a href=\"http:\/\/www.nicolettestinson.com\/blog\/how-to-write-a-tagline-for-your-personal-brand\" target=\"_blank\" rel=\"noopener\">this article<\/a> and <a href=\"https:\/\/www.shopify.com\/tools\/slogan-maker\" target=\"_blank\" rel=\"noopener\">this slogan generator<\/a> for ideas.&nbsp;<\/li>\n<li><strong>Typefaces<\/strong> &#8211; pick 3 at&nbsp;<a href=\"https:\/\/docs.google.com\/document\/d\/1eDuIlrtCViMrmLPnoBOPukrgK5yJ33Smuv6z6E2Uvs4\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">Google Fonts<\/a>. Provide a visual with samples.<\/li>\n<li><strong>Colors<\/strong>&nbsp;&#8211;&nbsp;pick 5 at&nbsp;<a href=\"https:\/\/docs.google.com\/document\/d\/1K8Kc_bbQYLHZYXDheLH8hiC0Ny9ea2Nn8Yw19WEjqsM\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">Adobe Color<\/a>. Provide swatches, names, and hex numbers.<\/li>\n<li><strong>Headshot<\/strong>&nbsp;&#8211; a photo for LinkedIn. There&#8217;s help on <a href=\"https:\/\/drive.google.com\/open?id=1o-_QQYN3tafzMW5qd04C7KS3AXsoP7NJ\" target=\"_blank\" rel=\"noopener\">Google Drive<\/a>.<\/li>\n<li><strong>Logo<\/strong>&nbsp;&#8211; a simple one that works in a single color.&nbsp;<a href=\"https:\/\/www.freelogodesign.org\" target=\"_blank\" rel=\"noopener\">Try this site.<\/a>\n<ul>\n<li>OR a&nbsp;<strong>wordmark<\/strong> graphic with your&nbsp;name in your typefaces &amp; colors.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Optional elements<\/h3>\n<ul>\n<li>Music- a soundtrack or theme (instrumental CC music).<\/li>\n<li>Mood board &#8211; <a href=\"https:\/\/docs.google.com\/document\/d\/1mkPlM2P95Nu7AEEmCLe1zY99sAj7ai8bqXCvYJ6M1eQ\/edit?usp=sharing\" target=\"_blank\" rel=\"noopener\">see this document<\/a><\/li>\n<\/ul>\n<h2>Apply the elements in your ePortfolio<\/h2>\n<ol>\n<li>List the elements on the Visual Identity page<\/li>\n<li>Customize the &#8220;look and feel&#8221; by using the typefaces where you can, applying the colors, incorporating your logo and headshot, etc.<\/li>\n<li>Include these documents, incorporating your visual identity.\n<ul>\n<li><strong>R\u00e9sum\u00e9<\/strong> &#8211; one page is enough.<\/li>\n<li><strong>Business card<\/strong>&nbsp;&#8211; one-sided is fine.&nbsp;<a href=\"https:\/\/drive.google.com\/open?id=1IIVfEj8jutGsCWeErXkDiLjtNSTICGGVW6Ji0yFFjr0\" target=\"_blank\" rel=\"noopener\">This template should help<\/a>.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>Optional items<\/p>\n<ul>\n<li>Social media &#8211; a screenshot showing your visual identity applied to a site.<\/li>\n<li>Email signature&nbsp;&#8211; from&nbsp;<a href=\"https:\/\/webapp.wisestamp.com\/\" target=\"_blank\" rel=\"noopener\">WiseStamp<\/a>&nbsp;or a similar site.&nbsp;<a href=\"https:\/\/www.exclaimer.com\/email-signature-handbook\/10096-the-top-15-things-to-never-include-in-an-email-signature\" target=\"_blank\" rel=\"noopener\">This article<\/a>&nbsp;is helpful.<\/li>\n<\/ul>\n<h3>Materials to help develop a personal brand:<\/h3>\n<ul>\n<li><a href=\"http:\/\/www.pwc.com\/us\/en\/careers\/campus\/assets\/img\/programs\/personal-brand-workbook.pdf\" target=\"_blank\" rel=\"noopener\">Your personal brand workbook<\/a> &#8211; advice from PricewaterhouseCoopers<\/li>\n<li><a href=\"http:\/\/www.webdesignerdepot.com\/2015\/08\/how-to-create-a-personal-brand-and-why-you-should\/\" target=\"_blank\" rel=\"noopener\">How to create a personal brand, and why you should<\/a>&nbsp;by Anna Wakeling.<\/li>\n<\/ul>\n<p>[image&nbsp;credit: photo by Ed Gregory from <a href=\"http:\/\/stokpic.com\/project\/cleaver-concept-of-man-and-technology-including-smartphone-laptop-and-tablet\/\" target=\"_blank\" rel=\"noopener\">Stokpic.com<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this semester-long project, you draft digital elements of a professional \u201cbrand\u201d to help you present a consistent image to potential employers or grad schools. \u201cCreate your own visual style\u2026 let it be unique for yourself and yet identifiable for others.\u201d \u2013 Orson Welles Assemble the elements Start by creating a Google Doc and a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/sites.nd.edu\/cdt30423\/?page_id=318\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Visual Identity&#8221;<\/span><\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-318","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=\/wp\/v2\/pages\/318","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=318"}],"version-history":[{"count":15,"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=\/wp\/v2\/pages\/318\/revisions"}],"predecessor-version":[{"id":944,"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=\/wp\/v2\/pages\/318\/revisions\/944"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/cdt30423\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=318"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}