{"id":1579,"date":"2017-01-30T13:43:00","date_gmt":"2017-01-30T18:43:00","guid":{"rendered":"http:\/\/blogs.nd.edu\/entrepreneurlaw\/?p=1579"},"modified":"2017-01-30T13:43:00","modified_gmt":"2017-01-30T18:43:00","slug":"brandslaughter","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/entrepreneurlaw\/2017\/01\/30\/brandslaughter\/","title":{"rendered":"BrandSlaughter"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/cherylsnappconner\/2017\/01\/22\/how-to-prevent-brandslaughter\/#3000599d3a3b\">https:\/\/www.forbes.com\/sites\/cherylsnappconner\/2017\/01\/22\/how-to-prevent-brandslaughter\/#3000599d3a3b<\/a><\/p>\n<p>To me, when thinking about entrepreneurship, the majority of attention is directed towards the &#8220;groundbreaking idea&#8221; or how to generate the necessary capital for a new company to flourish. The article linked above provides useful insight by exploring how engaging in brand audits can identify strengths and weaknesses within a company\u00a0that may either nourish or inhibit success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>https:\/\/www.forbes.com\/sites\/cherylsnappconner\/2017\/01\/22\/how-to-prevent-brandslaughter\/#3000599d3a3b To me, when thinking about entrepreneurship, the majority of attention is directed towards the &#8220;groundbreaking idea&#8221; or how to generate the necessary capital for a new company to flourish. The article linked above provides useful insight by exploring how &hellip; <a href=\"https:\/\/sites.nd.edu\/entrepreneurlaw\/2017\/01\/30\/brandslaughter\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2355,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1579","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/posts\/1579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/users\/2355"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/comments?post=1579"}],"version-history":[{"count":2,"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/posts\/1579\/revisions"}],"predecessor-version":[{"id":1624,"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/posts\/1579\/revisions\/1624"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/media?parent=1579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/categories?post=1579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.nd.edu\/entrepreneurlaw\/wp-json\/wp\/v2\/tags?post=1579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}