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- Quiz today
- Homework questions
- Javascript 3 download
- Tracking & Analytics
- Google Analytics (800 pound gorilla)
- Freemium
- Google Analytics 360 (Premium/Entreprise)
- Mobile Apps SDK
- Dashboard for easy viewing
- Downloadable data sets for offline analysis
- Available since around 2005
- Other web analytics software
- Web beacons, tracking pixel, 1×1 gif, clear gif
- Cookies
- Query string
- Google Tag Manager
- Applications
- e-Commerce – sales, advertising, accounting
- Attribution (who gets credit for sale)
- Conversion (eg., a sale, sign up for news letter
- Analytics for SaaS businesses
- Site performance and analysis
- User behavior
- Google Analytics
- How it works
- Data collection
- Stored on Google servers
- Javascript snippet
- Data from web site
- Data from user-agent (browser)
- Examples (dimensions)
- Web page, time on page, path through web site, bounce rate, page views, ISP
- User language. location, user-agent, referrer, OS
- Events
- Download PDF
- Play a video
- Configuration
- Filters, e.g., exclude local site, local machine
- Data analysis
- Up to 24 hour batch time
- Real-time stats
- Examples: sessions, users, pageviews, pages/session, ave. session duration, bounce rate, %new sessions, demographics, browsers, operating systems, etc.
- Reports
- VectorBase as demo
- Header, line 75, “UA-6417661-1”
- Google Analytics terminology
- Conversion
- Sale, a donation
- Goal, e.g., visit 5 pages
- Sign up for newsletter
- Hit
- Any event that sends data to Google
- Tracking events
- Metrics
- Pageviews
- Pages per session
- Pageview
- Segment, e.g.,
- Geographic location
- Operating system
- Session
- 30 min blocks of time
- Leave and return within 30 min, one session
- On site for 32 minutes … two sessions (confirm!)
- Source/Medium
- Organic search (Google, Yahoo, Bing, etc.)
- Direct
- Social
- Resources