{"id":171,"date":"2017-09-13T10:12:53","date_gmt":"2017-09-13T14:12:53","guid":{"rendered":"http:\/\/sites.nd.edu\/gregmadey\/?p=171"},"modified":"2017-09-13T12:06:50","modified_gmt":"2017-09-13T16:06:50","slug":"lecture-notes-sept-13th","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/gregmadey\/2017\/09\/13\/lecture-notes-sept-13th\/","title":{"rendered":"Lecture Notes \u2013 Sept 13th"},"content":{"rendered":"<ul>\n<li>Quiz today<\/li>\n<li>Homework questions<\/li>\n<li>Javascript 3 <a href=\"http:\/\/sites.nd.edu\/gregmadey\/files\/2017\/09\/JavaScript-3.pdf\">download<\/a><\/li>\n<li>Tracking &amp; Analytics\n<ul>\n<li>Google Analytics (800 pound gorilla)\n<ul>\n<li>Freemium\n<ul>\n<li>Google Analytics 360 (Premium\/Entreprise)<\/li>\n<li>Mobile Apps SDK<\/li>\n<\/ul>\n<\/li>\n<li>Dashboard for easy viewing<\/li>\n<li>Downloadable data sets for offline analysis<\/li>\n<li>Available since around 2005<\/li>\n<\/ul>\n<\/li>\n<li>Other web analytics software\n<ul>\n<li>Self-hosted, server log files<\/li>\n<li>Software as a service (SaaS)<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_web_analytics_software\">List of web analytics software<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Web_beacon\">Web beacons<\/a>, tracking pixel, 1&#215;1 gif, clear gif\n<ul>\n<li><a href=\"https:\/\/support.google.com\/analytics\/answer\/1033876?hl=en\">Cross-site\/cross-domain tracking<\/a><\/li>\n<li>Privacy<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Do_Not_Track\">Do not track<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/HTTP_cookie\">Cookies<\/a>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/HTTP_cookie#Terminology\">Terminology<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Query string<\/li>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Tag_Manager\">Google Tag Manager<\/a><\/li>\n<li>Applications\n<ul>\n<li>e-Commerce &#8211; sales, advertising, accounting\n<ul>\n<li><a href=\"https:\/\/affiliate-program.amazon.com\/welcome\/getstarted\">Attribution<\/a> (who gets credit for sale)<\/li>\n<li>Conversion (eg., a sale, sign up for news letter<\/li>\n<\/ul>\n<\/li>\n<li>Analytics for SaaS businesses<\/li>\n<li>Site performance and analysis<\/li>\n<li>User behavior<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Google Analytics\n<ul>\n<li>How it works\n<ul>\n<li>Data collection\n<ul>\n<li>Stored on Google servers<\/li>\n<li>Javascript snippet\n<ul>\n<li>Data from web site<\/li>\n<li>Data from user-agent (browser)<\/li>\n<\/ul>\n<\/li>\n<li>Examples (dimensions)\n<ul>\n<li>Web page, time on page, \u00a0path through web site, bounce rate, page views, ISP<\/li>\n<li>User language. location, user-agent, referrer, OS<\/li>\n<li>Events\n<ul>\n<li>Download PDF<\/li>\n<li>Play a video<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Configuration\n<ul>\n<li>Filters, e.g., exclude local site, local machine<\/li>\n<\/ul>\n<\/li>\n<li>Data analysis\n<ul>\n<li>Up to 24 hour batch time<\/li>\n<li>Real-time stats<\/li>\n<li>Examples: sessions, users, pageviews, pages\/session, ave. session duration, bounce rate, %new sessions, demographics, browsers, operating systems, etc.<\/li>\n<\/ul>\n<\/li>\n<li>Reports\n<ul>\n<li>Dashboard<\/li>\n<li>API<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/vectorbase.org\">VectorBase<\/a> as demo\n<ul>\n<li>Header, line 75,\u00a0&#8220;UA-6417661-1&#8221;<\/li>\n<\/ul>\n<\/li>\n<li>Google Analytics terminology\n<ul>\n<li>Conversion\n<ul>\n<li>Sale, a donation<\/li>\n<li>Goal, e.g., visit 5 pages<\/li>\n<li>Sign up for newsletter<\/li>\n<\/ul>\n<\/li>\n<li>Hit\n<ul>\n<li>Any event that sends data to Google<\/li>\n<li>Tracking events<\/li>\n<\/ul>\n<\/li>\n<li>Metrics\n<ul>\n<li>Pageviews<\/li>\n<li>Pages per session<\/li>\n<\/ul>\n<\/li>\n<li>Pageview\n<ul>\n<li>Web page load or reload<\/li>\n<\/ul>\n<\/li>\n<li>Segment, e.g.,\n<ul>\n<li>Geographic location<\/li>\n<li>Operating system<\/li>\n<\/ul>\n<\/li>\n<li>Session\n<ul>\n<li>30 min blocks of time\n<ul>\n<li>Leave and return within 30 min, one session<\/li>\n<li>On site for 32 minutes &#8230; two sessions (confirm!)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Source\/Medium\n<ul>\n<li>Organic search (Google, Yahoo, Bing, etc.)<\/li>\n<li>Direct<\/li>\n<li>Social<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Resources\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Analytics\">https:\/\/en.wikipedia.org\/wiki\/Google_Analytics\u00a0<\/a><\/li>\n<li><a href=\"https:\/\/developers.google.com\/analytics\/\">https:\/\/developers.google.com\/analytics\/<\/a><\/li>\n<li><a href=\"https:\/\/analytics.googleblog.com\/2012\/10\/google-tag-manager.html\">https:\/\/analytics.googleblog.com\/2012\/10\/google-tag-manager.html<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Quiz today Homework questions Javascript 3 download Tracking &amp; Analytics Google Analytics (800 pound gorilla) Freemium Google Analytics 360 (Premium\/Entreprise) Mobile Apps SDK Dashboard for easy viewing Downloadable data sets for offline analysis Available since around 2005 Other web analytics software Self-hosted, server log files Software as a service (SaaS) List of web analytics software [&hellip;]<\/p>\n","protected":false},"author":415,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-171","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/posts\/171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/users\/415"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/comments?post=171"}],"version-history":[{"count":14,"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/posts\/171\/revisions"}],"predecessor-version":[{"id":186,"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/posts\/171\/revisions\/186"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/media?parent=171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/categories?post=171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.nd.edu\/gregmadey\/wp-json\/wp\/v2\/tags?post=171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}