Research Plan : “Aging in Place” Optum Team A: eVitalize
Week 2/13-2/19
- Contact Pat to clarify target demographic
- Archetype map
- Design and choose theme for Team Blog
- Complete Immersion Portfolio and Summary (due Monday 2/20)
Week 2/20-2/26
- Contact and set up interviews for desired demographic (10-20 desired)
- Focus on “rising” elderly (ages 50-65) and “settled” elderly (ages 65-75)
- Organize and conduct Expert Interview
- Brainstorm immersions for further research
- Organize and publish background research notes, guiding questions, creative ideas to blog
Week 2/27- 3/5
- Complete Summary of Card Sort, User Camera Study or Graffiti Wall(due Monday 3/6)
- Conduct immersion research experience in community
- Conduct analogous immersion research
Week 3/6 – 3/12
- Prepare presentation for client
- Present research thus far to client on Wednesday March 8th
Week 3/13 – 3/19 (Spring Break)
- Complete Collage of observed and/or experienced innovation opps (due Monday 3/20)
Week 3/20 – 3/26
- Prepare to discuss experience prototyping in class Wed. 3/22
- Complete ‘Design Criteria’ (due Monday 3/27)
Week 3/27 – 4/2
- Be prepared to discuss rapid desirability testing in class Wed. 3/29
- Complete Prototype testing Plan (due Monday 4/3)
Week 4/3 – 4/9
- Complete prototype feedback (due Monday 4/10)
Week 4/10 – 4/16
- Reiterate prototype and incorporate feedback and updates
Week 4/17 – 4/23
- Complete ‘Prototype and Persona’ (due Monday 4/24)
- Finalize project and presentation