Ethnographic Research-User #2-Giancarlo

Steffen Timmer interviewed Giancarlo, a Notre Dame junior who went to St. Joseph’s High School.

Date: 3/4/2017

Type: User Interview

Location: Giancarlo’s dorm room in Fisher Hall

Team participants: Conducted interview alone

 

User Characteristics: Junior Notre Dame student, Aerospace Engineering Major

Male

Soccer Player

Father is a professor at Notre Dame

Went to St Joseph’s Grade School in South Bend for grades 1-6

Went to Trinity school for grades 7 & 8

Went to St. Joseph’s High School for grades 9-12

What is this person about – what drives him/her? Giancarlo wants to succeed in all academic pursuits while having a good time. He wants a good overall high school experience.

What is this person’s biggest point of pain? Having friends and extracurricular opportunities at a school are key. Did not want to be in an environment that was not an enjoyable time.

Memorable quotes from interview:

“I had friends going to St. Joseph’s High School”

“St. Joseph’s is generally the better high school to go to”

 

Top 3 Learnings:

  1. The only public school he considered was Adams because it was close to his house, had the IB program, and is known for placing kids in Ivy League schools.
  2. Family plays a big role in the decision. His parents preferred him to go to Catholic school and he had an older sibling who went to St. Joseph’s.
  3. Sports were a nice benefit at St. Joseph’s. While academics were the #1 reason for choosing St. Joseph’s High School, he played soccer and dove in high school and St. Joseph’s had strong teams and facilities for those sports.

Key Insight – (1) Clay does not have a good reputation for some locally. Giancarlo saw Clay as the 3rd best out of the 4 local public schools and did not consider Clay at all. (2) The IB program is not an end all advantage for Adams. Giancarlo saw academics as a very important reason for choosing high school, but was satisfied with the AP program offered by St. Joseph’s.