User Scenarios Clay Clusters (Picture of storyboard)
Entice: Students are drawn into the school by the new mentorship program in place, Clay Clusters. Parents love that their kids get connected to school as freshmen, and that they have older mentors they can look up to. Students appreciate the friendly competition of the clusters, and enjoy having older members around the school who can look out for them and give them advice.
Enter: On the first day of freshman orientation, freshmen are placed into one of the many clusters around school. They meet their junior and senior leaders, and learn about how they can utilize the clusters program to help them succeed at school. They learn about athletic events, tutoring opportunities, service events, and everything else going on at school.
Engage: As they go through the year, the cluster groups meet regularly to talk about student life. This could include events, disciplinary issues, academic questions, and everything in between. They get engaged with the group and can use the members as a resource. As they get more experience at Clay, they can be shaped into leaders themselves and help freshman in the coming years.
Exit: When students graduate, they will hopefully still be connected with the members of their clusters through the years. They can become alumni resources for students to help with college or employment information in the future.
Extend: Perhaps some students from the program will come back to Clay to help improve the program, or help Clay increase enrollment in other ways. Ultimately, a program like this would encourage students to become more connected to their school, and take pride in Clay. This will have the short-term result of helping the student experience, and the long-term effect of making Clay look like a more attractive school for parents and students in South Bend.
Subject- What is the story about?
Our team is tackling the issue of low-enrollment at Clay High School, and trying to find opportunities for innovation in the student experience.
We came in trying to find ways to market Clay better, but came to realize that a major part of increasing enrollment involves improving student life, and making sure that all their needs are met.
Goal- What do you want to achieve with this story?
Ultimately, we want to present an idea to Clay on a program or activity that could help with their dwindling enrollment numbers. Even if it is just a prototype, we want the teachers and administrators to better understand where they can improve their school. Ideally, this would help Clay students feel more connected to their school, and through word of mouth, they could attract more and more younger students to Clay.
Audience-
Clay Administration and Teachers
Before – what does your audience think, feel, know, want, before they have experienced your story
They know that there could be improvements to the way that they market to school to potential students.
They understand the public high school system in South Bend
They are frustrated that Clay isn’t getting the recognition they deserve as an academic center.
They know what solutions they’ve tried, and what has failed in the past.
They want a solution that they can implement into their school. Ideally, it would be a way to entice students to come to Clay over other schools.
Set the scene – what do you need to introduce?
Stakeholders
Ethnographic Research
User Quotes
Guiding Principles
Takeaways
Make your point
Different possible prototypes
How each might be carried out at Clay
Potential challenges they could face along the way
Implementation strategies
Conclusion
Recommend one of our prototypes
-Increase enrollment by making freshmen feel more connected through the Clay Clusters
After
Clay better strives to meet the needs of incoming freshmen, making them feel more connected to the community from the start
Clay has more tools to better market themselves to the community, and show why they are an excellent high school
Clay is able to connect with local middle schools that could serve as feeders to entice younger students to attend their school