Product: Optumal Jobs
Problem: Retirees desire to stay in their home as long as possible, but this can become a lonely life without a spouse. Loneliness leads to mental illnesses such as depression, which can accelerate the deterioration of the body and ultimately force the user to need care outside of the home. Also, users struggle to find a purpose during retirement and often miss doing what they love and know.
Entice: Retirees will be able to volunteer to complete simple jobs in their area of expertise in return for jobs that they are not capable of completing. In addition, a tier system will rank and track the amount of jobs users have completed in order to distribute other rewards such as insurance benefits and coupons to local stores related to the users’ favorite jobs.
Enter: They can use their previous skills to sign up on a job board. Accessing the service through the website, users can create an account in order to earn rewards/points or complete small tasks as a guest. On the website, the user can browse for jobs that fit their expertise.
Engage: Retirees will be able to ask for tasks to be completed and complete tasks of their own that correspond to their area of expertise. This area of expertise most likely will be related to their former job, but it can also be a new hobby the user has picked up.
Exit: Once the user has completed/ shared as many tasks as they please, one can stop using the website whenever they please. The rewards, a sense of community, and a purposeful life should keep the user inside of the house for as long as possible.
Extend: The customized account will be on the internet for others to admire, and the experience and rewards the users may have earned should help the retirees pursue their hobbies.
