Key Partners:
- UnitedHealth Group
- Optum
- Insurance Companies
- Doctors
- Caregivers
Key Activities:
- Provide an ecosystem of three unique products that can work together in order to provide optimum tracking and care
- Track health statistics of senior citizens
- Monitor daily activities
- Update family and friends on their loved ones’ daily lives
- Alert emergency contacts in case of a health or safety crisis
- Integrate all vital statistics and activities into one database
- Improve the aging-in-place process of senior citizens
Key Resources:
- Materials to develop technological devices
- Software to integrate all devices
- Technology adaptable to our devices in hospitals and doctors’ offices
Value Propositions:
- Peace of mind
- Ease of use
- “One-stop-shop” to view vital statistics and activities
- Constant connection
- Effortless tracking
- Preventative care
- Lifecycle product that can be adopted later on in life
- Lengthen independent living and improve aging-in-place
Customer Relationships:
- Constant input from users
- Users’ family and doctors are always in the loop
Channels:
- Insurance companies
- Personal doctors/doctors’ offices
- Advertising
Customer Segments:
- Market to middle-aged consumers with elderly parents. Ideally, they will purchase the ecosystem for their parents
- Elderly individuals living in the home are the ideal users of this product
- Doctors will be involved in the process by becoming part of the ecosystem and using the products to keep track of their patients
- Family members and friends are crucial in the adoption process of the ecosystem. They will use the products to become updated on the wellbeing of their loved ones.
Cost Structure:
- Research and Development
- Marketing
- Cost of production and implementation
Revenue Stream:
- Low cost of production, can markup for value of service provided by ecosystem
- Possibility of introducing a subscription-based pricing structure
- Potential to lead to substantial savings in the healthcare industry