Elizabeth
Date: 3/29/17
Type: Individual Interview
Location: In person
Team Participants: Conducted interview alone
User Characteristics:
-Attends Clay High School
-Caucasian
-Competitive dancer
-15 years old
-Only child
Memorable Quotes:
“I usually only go to the club if my Dad gets off work early so that he can take me…which is only about once a week.”
“I used to love going to the club when I was younger and not as involved with dancing, but now I devote a lot of my free time to dance.”
Top 3 Learnings:
- The older the kids get, the less of a priority it is for them to go to the club.
- Other aspects in teenagers lives take precedence over going to the club with a bunch of little kids.
- Kids with extra curricular activities are less likely to attend the club.
Key Insight: Transportation to the club is still a struggle even when the child comes from a steady household with stable parents. The club needs to find a way to attract older kids to come more often and offer more non-academic resources.