Ethnographic Summary- St. Joseph Regional Medical Center
Dan Thompson interviewed Becky and John, a husband and wife at St. Joseph Regional Medical Center (SJRMC). They were waiting for their grandson who was also accompanied by his family, but I only spoke with Becky and John.
Date: 3/6/17
Type: Interview
Location: St. Joseph Regional Medical Center
Team participants: Conducted interview alone
User characteristics:
- 60 years old (Becky), 65 years old (John)
- They have three daughters and 4 grandchildren
- Becky used a wheelchair
Memorable quotes/moments:
- Apprehensive of using public transportation. When asked about how they felt about using bus, Becky mentioned she had not used one since high school.
- Were completely unaware of Uber or Lyft.
- There drive was about 12 miles which took them 20-30 minutes.
Top learnings:
- Elderly people are more likely to resist using technologies such as Uber or Lyft.
- Public transportation is not for everyone for a variety of reasons. One specific reason may be that some people associated a negative stimulus with public transportation
Key Insights: (1) Depending on the person’s experience, they acquire information in different ways. (2) Much time should be given to how an organization advertises transportation services.