Ideation Summary 5E Storyboard

Idea #1: App

Entice: Students can learn about the BGC from the app, see schedules, upcoming events, membership pricing, any available transportation options, and friends who also attend BGC

-Enter: Students can register and pay for membership through the app

-Engage: Study materials and volunteer contact information can be found on the app so that students can complete their homework and tutors can stay up-to-date with student grades

-Exit: Notifications through the app can inform students when parents arrive for pick-up, allow them to sign out in-app.

-Extend: BGC promotional material can be shared on social media through the app, students can send invites to friends (possibly for membership coupons)

 

Idea #2: Skype volunteering

Entice: A larger tutor base will be available if location is no longer a limiting factor, so students will have more help available, enticing parents to send their children to BGC.

-Enter: Students can sit down at any computer or tablet in the BGC and connect during tutoring hours to their assigned tutor to work on homework.

-Engage: While working on homework, students can perform “screensharing” to show their tutors homework problems, and tutors can type out the help they provide or perform example problems on the student’s own screen.

-Exit: Thanks to limited travel time, volunteers are available for more tutoring time, and exit is as simple as signing off the Skype call.

-Extend: The Skype call does not necessarily have to take place at the BGC.  If a student is away from home or the BGC for some reason, they only have to find a device capable of taking a Skype call to work with their tutor.  Easy volunteering like this will improve volunteer consistency and build relationships between volunteers and teens.

 

Idea #3: Guest Lecturers

Entice: Public figures that are popular to the kids would draw in students, and be able to provide messages better received than if the same information was conveyed by normal authority figures.  Whether these messages are speeches of guidance, motivation, or education, the kids would have more incentive to come to BGC if the people they met there were unique and particularly interesting on special occasions.

-Enter: Students could sign up for guest lectures ahead of time in order to bring friends and meet the guest personally (although not strictly necessary for attendance), exposing others to this special BGC experience.

-Engage: Communications with guests should be clear and directly tailored to the students at the BGC.  When figures already important to the kids speak to them on a personal level, their impact is enhanced and the kids will better internalize the message.  Personal interactions will motivate students to make the most of their experience with guests and build important connections as well as communication skills the kids will utilize their whole lives.

-Exit: When guests leave, students will have had a unique experience with a strong impact that will differentiate itself from the already-positive time they spend with the Boys and Girls Club on a day-to-day basis.

-Extend: When guest lecturers make connections with students and maintain contact, the students may be able to transform what was once a lecturer-attendee relationship into a mentor-student relationship, and continue to cultivate valuable lessons from the positive role model that they communicate with.  Even in the event that some students don’t maintain this contact, they will still know one more person in their community that they can look up to, one they may not have known before.  They can carry the lessons they learned from the guest lecturer and see the lessons in action in that figure’s life whenever they hear news about that lecturer, whether they were a local board member, an athlete, or some other citizen in the community.  The allure of guest lecturers and any positive reactions from the community may grow into more demand for the BGC, growing the community at the Club, and more clout for bringing in more guest lecturers, in a positive snowball effect.

Workarounds

If your door doesn’t have a kickstand and it needs to be propped open for a coaches’ clinic, you improvise.

 

If your heat press singes your clothing when pressing labels, you cover the thing you want to heat press with another piece of fabric.

If players knock gold chips off their helmets every game, you buy stickers and cover them in gold so you can just patch the scratches instead of retreating the helmet.

Interactive Ethnography

  1. User Interview: Tristan (BGCA Attendee (Extreme #1))

Team Participants: Garrett Fisher

Location: Boys & Girls Club 502 E Sample St, South Bend

Date: 2/24/17

Characteristics:

13 years old

Began attending BGC at 3 months old

African American

Freshman at Adams High School

Hobbies: Listening to music, playing basketball

Interview Highlights:

What do you like about the BGCA?

“I can positively develop my personality here, the environment is great, the people are nice… it’s like a second home for me.”

What could be better about the BGCA for you?

“We could have better sports equipment and more technology.”

What is the BGCA to you?

“It’s a team of people like me, a community, a home.”

How do you get to and from the BGCA?

“Miss Camille drives me here from school, and then I ride my bike home or sometimes my parents pick me up.  I bring my bike from school on the back of Miss Camille’s van.”

 

Learnings:

Tristan associates the BGC strongly with feelings of home and personal identity.

While the issue of transportation is kind of a hassle, Tristan focused on other areas when asked where the BGC could be improved.

During the interview, kids could be overheard asking for permission to go to the gym multiple times.  Sports matter more to these kids’ perception of the club than the logistics of getting to and from the BGC.

Key Insights:

There are kids who believe the BGC is part of who they are.

These kids will find ways to make it to the club as long as it remains available, welcoming, and beneficial for them.

 

  1. User Interview: Drechun (BGCA Attendee)

Team Participants: Garrett Fisher

Location: Boys & Girls Club 502 E Sample St, South Bend

Date: 2/24/17

Characteristics:

14 years old

Started attending BGC summer of 2016

African American

Freshman at Penn High School

Hobbies: Snapchat, playing basketball, playing NBA 2k video game

Interview Highlights:

What do you like about the BGCA?

“The people and the positivity.”

What could be better about the BGCA for you?

“I like everything here the way it is. The BGC doesn’t need to change.”

What is the BGCA to you?

“A place to have fun.”

How do you get to and from the BGCA?

“My parents pick me up and drop me off… it’s a pretty easy process.”

 

Learnings:

Drechun sees the BGC as a place to have fun and doesn’t believe any major changes are necessary.

He also has no complaints with transportation, as his parents can take him directly to and from the club.

As during the other interview, kids could be overheard asking for permission to go to the gym multiple times.  Again, sports matter more to these kids’ perception of the club than the logistics of getting to and from the BGC.

Key Insights:

Kids that don’t have transportation issues are a strong resource for the club and they should be kept in mind when coming up with solutions later.

Kids attending BGC don’t necessarily do so in order to spend more time with friends from school, as Drechun knows of no other Penn students at the BGC.

 

  1. Expert Interview: Miss Missy

Team Participants: Garrett Fisher

Location: Boys & Girls Club 502 E Sample St, South Bend

Date: 2/24/17

Characteristics:

Age: Mid 30s-40s

Mother, College Student

African American

Interview Highlights:

Why do you think kids come to the BGC?

“It’s a place for them to just be kids, to see friends that they may have gone to school with before they split up for high school, and to just hang out in a positive atmosphere.”

How do kids get to the BGC?

“LaSalle buses students to the BGC, but otherwise its mostly parents taking them here and home.  Miss Camille drives some students here in her van too. Some students walk here if their school is nearby.  Any kids who walk home need a permission slip and can only walk home on days when the weather isn’t too bad.”

What do the kids like to do the most at the BGC?

“Basketball, definitely.  The computers and the video games are popular but they always want to play basketball.”

Learnings:

Both the students and the staff at the BGC see the club as a strongly positive place for kids.

Transportation is largely parent-driven right now, as these kids are generally not walking or biking to the club.

Sports, as noted before, are a major part of the culture at the BGC.

Key Insights:

Since parents continue to bring their children to the BGC every day while many of them work, they must see the value in the BGC.  The parents may be a resource to tap in solution plans later.

Staff at the BGC are incredibly dedicated and are willing to do anything to help the kids.

 

  1. Non-User Interview (Noah)

Team Participants: Garrett Fisher

Location: Phone Call

Characteristics:

17 years old

Has never attended Boys and Girls Club

Hawaiian-Samoan American

Junior at Woodlake High School in Woodlake, CA

Hobbies: Camping, surfing, hunting

Interview Highlights:

What do you think of when you hear ‘Boys and Girls Club of America’?

“I think of a place where little kids go to hang out, they’re usually in cities I think.  Like ‘The Y’ but aimed more at kids.”

Do you know anyone who attends a Boys and Girls Club?

“No, but I do have a lot of friends who go to ‘The Y.’”

What do you typically do after school?

“I play sports year-round, I work with my fair animals, and I go to work. If I’m not doing any of that I’m usually trying to hang out with friends”

How do you get from place to place?

“My mom works at the school and coaches volleyball after, so unless I have morning swim practice I go with her, otherwise I drive my grandpa’s truck, as long as it works.”

 

Learnings:

Noah occupies his time with a lot of different activities, and doesn’t seem to find himself having much free time.

He is able to take advantage of the fact that his mother is a teacher and a coach, allowing him to partake in sports without needing his own car most of the time.

There is no BGC in his area, but he seems to think “The Y” would be a good substitute.

Key Insights:

Consider “The Y” for an analogous immersion.

Students with lots of extracurricular activities are probably not the best target demographic for the BGC.

 

Immersion Experience at the BGC

Date: 2/24/17

Event: Day at BGC

Event Description: Played cards with the kids and Miss Missy, played pool, and watched basketball, all while making small talk.

Key Insights:

The kids are extremely personable and lively.  They have no problem talking about whatever comes to their minds, and they include others without fail.  Nobody in the BGC is an outcast, no matter the age or background.  Many of the kids are quiet and content to sit in the lounge in silence, but anyone who wants to be social at the BGC is in good company.  The kids who attend the BGC seem to be at the younger end of the high school age spectrum.  Maybe once they are of the age when they can begin to drive themselves they no longer choose to go to the BGC.  Maybe once they can drive they have to get jobs to support themselves and their families.  These could be important issues to consider when trying to target certain groups to attend the BGC.

 

Analogous Immersion at “The Y”:

In order to accurately determine the performance of the BGC, our team is comparing results and activities to similar organizations.

After talking to Mikey, head of The Y in Woodlake California, the following information was gathered:

What activities does The Y sponsor?

“We keep the high school pool open in the summer for recreational use and partner with the local Tiger Sharks summer league swim team to teach kids to swim safely and in a fun environment.  We also hold open gym almost year-round after school hours during both semesters and all day in the summer.  We host summer day activities for small children as well.  Zumba classes use our facilities occasionally too.”

Does The Y have any school-specific activities like homework help or tutoring?

“We are severely limited in staff and funding, so while we do what we can, there isn’t much structure to our academic side.”

How is attendance across different student ages?

“Attendance remains relatively even among ages, maybe even increasing among high schoolers because we’re right behind the high school and we have both indoor and outdoor basketball courts, and the outdoor courts are open for use at any time. That’s a really good draw for the kids who are bored and just need something to do.  They want to be active, they just don’t always have many options here in Woodlake.”

Key Insights:

The 24-hour basketball court is a big plus for The Y.  The Y’s location between the middle school and high school is also an advantage, as transportation is not an issue for students, and the area is familiar.  Police tend to check on the well-lit area pretty often so the courts are always a safe place to exercise.  While an outdoor court is a more viable option in sunny, warm California, something similar may be of interest to the BGC of Saint Joseph County, at least for the warmer months.  What BGC does better than The Y, however, lies in their academic help.  The Y is run by about five people at most, while the BGC has staff and volunteers that allow each kid to get more individualized attention when he or she needs it.

Gallery Day Reflection

The Gallery Day event was an excellent opportunity for our team to touch base with the staff of the Boys & Girls Club, as well as to show off the research we’ve conducted and brainstorm a few new ideas.  We know that we still need some information from transportation companies in South Bend in addition to the research we’ve already conducted; we have already sent out requests for that information to most of the relevant individuals and will reach out to the others we identified on Gallery Day as possible sources of good information as soon as we can.  We plan to continue to volunteer at the Boys & Girls Club to further cement our understanding of the issues causing the attendance problem, and to connect with the students on a deeper level.