Nicholas Homolka interviewed his grandparents for information on active retirees.
Date: 3/5/17
Type: Video Interview
Location: Bonita Springs, FL
Team participants: Conducted interview alone
User Characteristics: “Active Retirees”
Parents of my dad
Female, age 72
Male, age 75
Married
Both retired
What is this person about – what drives him/her? Loves to spend time in their country club community, Highland Woods. Also motivated to travel around the world.
What is this person’s biggest point of pain? Having to go to the doctor frequently.
Memorable quote from interview: Grandpa: “Until one of us chickens out I guess.” Grandma: “I plan to live here forever, and I do not consider moving into a retirement center.”
Top 3 Learnings:
- Knowing that your body is deteriorating and staying on top of routine checkups is key.
- Staying in home as long as possible is ideal. Users become attached to their current homes.
- Being social with current friends and friends from the past provides a sense of community and purpose to the users’ lives.
Key Insight – (1) Being involved in a community can help the user not feel alone while also giving them a sense of purpose other than a job (2) Even smaller activities, such as short walks and bike rides, keep the mind sharp and have long-term positive effects
Activities:
- Biking
- Walking
- Watching the news
- Golfing
- Bocce ball
- Reading books/magazines
Environment
- Highland Woods Country Club
- Southwest Florida
- Three bedroom house with a spacious living room
Interactions:
- Cocktail hour at the country club with friendly, active retirees
- Dinners with family, in house and at restaurants
Objects:
- Television
- iPhones
- Newspapers
- Magazines
- Books
Users:
- Active retirees
- Visiting family members
- Visiting friends
- Country Club staff
- Various doctors (ophthalmologists, cardiologists)