Observed or Experienced Innovation Opportunities

After the Tuesday snowstorm in New York, the city streets were cleared for the cars. All of that snow ended up in little hills on the edges of the sidewalk making it really hard for pedestrians to cross the street. At each crosswalk, little tiny pathways would form and everyone would cross single file in this little path to get to the other side of the street.

Instead of using the doorstop to actually keep the door open, my friend and her roommates at Princeton kept the doorstop in the corner of the door frame just to keep the door from automatically locking.

I wasn’t able to get a picture of the actual innovation opportunity. But while I was at the bakery buying this black and white cookie, the janitor was mopping the floor. The woman behind the counter put a paper towel under each foot to scoot over to where the cookies were stored before returning to the register.

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Ethnographic Research — Individual Interview #2

Type: Individual Phone Interview

Subject: Joyce Bouchard

Card Sort

Technology:

1. Land-line – “It’s the next best thing to talking to the person face-to-face. It’s the best way to discuss things with someone.”

2. IPad – Mostly for Skyping (texting). Play a lot of solitaire. Can use it to get into e-mails.

3. IPhone

4. Facebook – Don’t like the drama on Facebook.

5. Alexa – Seen it advertised only.

6. Fitbit – Don’t know what it is.

Health Tracking:

1. Medications – “I only take a couple of meds, but it’s important to take them every day.”

2. Vitals

3. Activity

4. Sleep quality – “I don’t have difficulty getting to sleep, but sometimes I wake up during the night for a bit before I can get back to sleep.”

5. Meals -“Did I eat well today?”

6. Mood

 

“Every person should be keeping track of all of these things. The older we get the more we should be aware of it.”

When you’re older you should also be reading.

How would you feel about using technology to track your health?

“I think it’s a pretty good idea especially for people who have a serious medical problem.”

‘My Charts’ tracks her health info. “And if my sons need it to see that information they can.”

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Analogous Immersion

Name: Kathryn D’Alessandro

“Well I use my Fitbit to track my runs so I can tell how far I’m running and how fast, which is a good way to know if I’m where I want to be for my runs. I also track my general fitness level by looking at my resting heart rate. The better shape I’m in, the lower it is. I’ve also hooked my Fitbit app up to a nutrition tracking app. Fitbit has its own food tracker, but it only counts calories, not nutrients. So that’s been really helpful so that I can see both.”

Name: Casandra Esteve

How do you technology for your health?

“Ok! In a lot of ways! A) planning: I found my running/training plan online at womansrunning.com and I downloaded onto my phone so I always check it through technology B ) training: I track my runs with the “map my run” from under armor. I listen to music on my phone for motivation. I do interval runs (so like 8 mins run/ 2 mins walking >>> the running time gets longer as I advance in my plan) so I set timers on my phone for each interval. C) the actual run I will probably listen to music for motivation as I run. D) diet: I researched what kind of diet I should have if I’m vegan and running a half marathon in order to be healthy and have enough energy.”

Name: Madeline Griffith

“I am doing the holy half! But tbh I’m not really using a lot of tech to prep – I occasionally use a gps watch if I run outside, but I mostly run inside either on a treadmill or on the track with a timer and music from my phone.”

Do you track your treadmill running stats?

“I pay attention to it and set specific values, but I don’t write it down…the only thing I log is distance and relative speed (like fast run, intervals, or slow run) I keep a log of weekly mileage on excel, with color codes for fast vs slow.”

Ethnographic Research — Individual Interview #1

Type: Individual Skype Interview

Subject: Sandra McCarry

Card Sort:

Technology:

1. Land-line

2. iPad

3. Fitbit

4. Facebook

5. Alexa

6. iPhone (not applicable.)

Health Stats:

1. Daily activity/ steps

2. Vitals

3. Bed rest

4. Meds

5. Meals

What would you like to do for your health in the future?

“I want to live with or near family so we can make decisions together.”

Older people aren’t as valued. Health care professionals are condescending to older people. They tend to dictate rather than work together with their older patients.

“I want to be in a place where I can be active.”

Generations not living together – I think that’s a problem.

How much do you track your health?

“More than I used to, because you know there’s technology. Even with your phone.”

Track average heart rate and sleeping patterns with the Fitbit.

“If you make something enjoyable, it’s more fun to track.”

And seeing patterns in what you track helps with motivation as well.

How much do you keep up with your mom and mother-in-law’s health?

They are the ones who really decide that.

“She won’t share everything. She takes pride in having been independent for so long, she doesn’t want to appear weak.”

How much do your parents want to share with you?

Sharing health info automatically: I would love that, but not sure about my mom and Joyce (mother-in-law)

“Joyce (mother-in-law) likes to communicate, likes following her health. But my mom doesn’t want to know about her health because it will ‘stress her out.’”

My mom would do it if she was completely unaware of it happening.

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