Clay High School has a long history of excellence in academics, athletics, and the arts. The magnet program advances Clay’s ability to provide a world of outstanding opportunities, training, and experiences for talented, committed students who have a serious interest in the arts. Our visual and performing arts program works in tandem with the academic program and promotes stronger math skills and enhanced reading ability. Students can then take advantage of our strong AP offerings and numerous dual credit opportunities in core content areas. Clay has more College Board approved and audited AP courses and academic dual credit courses than any other SBCSC school.
Archetype Mapping
Clay High School Group
Axes
LOVE your team name 🙂 You are off to a great start! Small thing, but if possible, could you move your team photo and design brief to be first in your postings? Not sure if that is feasible, so no worries if not.
| DESIGN BRIEF
Your Name: Clay High School Date Updated: 2/5/2017 Parents have many choices when choosing a high school for their kids. They are faced with many trade-offs in the process; public vs. private, arts vs. academics, large vs. small, and many others. We will be working with Clay High School to investigate why their enrollment numbers have dropped, and how they can attract more students. |
| Intent/Scope
Our goal is to get more information about the process that parents go through when selecting a high school for their kids, and hopefully discover why fewer parents are selecting to send their kids to Clay. We will also explore the student experience, to see whether the students are content with their high school. |
Exploration Questions
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| Target Users
Current Clay students and their parents Middle School students that will be making their high school choice |
| Research Plan
Meet with the Principal and teachers to learn more about the high school, and all the programs/classes/activities that are offered Meet with students from different groups to get a pulse on the best and worst parts of Clay Potentially sit-in on some classes or student meetings to better understand the student experience Meet with parents of Clay students, as well as parents of students from other high schools in the area, to see why they chose their specific high school for their student Research the different marketing methods that Clay uses to attract students to their school. |
| Expected Outcomes
We expect to find certain elements of Clay High School that could use some innovation or revamping, and we will hopefully work with the administration to improve these elements. We also expect to learn more about the process that parents go through to select a high school for their parents, and we will share this with the administrators to help them better market their school. |
| Success Metrics
Increased enrollment numbers for the 2017-2018 school year Increased satisfaction numbers from current students Valuable feedback from students and parents about necessary improvements and additions |
| Project Planning
We hope to contact the principal this week, and set up a meeting with him and some of the teachers. After this, we will get some feedback from him about his thoughts on the status of the school, and then we will set out to gather our own data and research on the perception of Clay. After this, we will gather the data, and brainstorm among our team where we believe the school excels, and where it falls short, and then present ways that we believe the school can innovate to remain competitive among other public schools. |
