Ethnographic Research-Expert Interview w/ Scott McKissick

Steffen Timmer interviewed Scott McKissick, the principal at Davenport Central High School to get his insights on how to run a high school with exceptional arts programs.

Date: 2/27/2017

Type: Expert Interview

Location: Phone Call

Team participants: Conducted interview alone

User Characteristics: Iowa High School Principal

Male

Principal of high school that deals with open enrollment and is known for great performing arts

What is this person about – what drives him/her? Driven to create the best environment possible for students to succeed.

What is this person’s biggest point of pain? Dealing with high schools in other districts that are better known for athletics or academics. For example, team that won state in basketball last year had three kids on team that lived in Davenport Central school district.

Memorable quote from interview: “Families go where kids think they can succeed.”

 

Top 3 Learnings:

  1. Finding ways to compete on a larger scale than other schools is key. Kids are naturally competitive and if you create opportunities where they can compete nationally than kids will be drawn in. Davenport Central sends kids to Disney World and NYC for show choir, Lucas Oil Stadium for band nationals.
  2. Tradition matters. If people went to a high school and enjoyed it, or people who you know enjoyed a high school, then that high school becomes more attractive.
  3. Alumni events are key. Between raising money for the school and keeping public perception of the school high, bringing alumni back to the school as much as possible is necessary. Davenport Central hosts ½ dozen alumni events every year in order to keep relationships strong. $250,000 scholarship fund at school funded by alumni.

Key Insight –

(1) Clay can better capitalize on alumni networks to make enrollment from the local area higher.

(2) Competing at a higher level than other local high schools is necessary.

(3) New additions matter. Davenport Central is finishing up a $28 million addition to school, which includes a new auditorium and swimming pool. Kids are already transferring to Central because the swimming pool is supposed to be the biggest, fastest pool in Iowa.

(4) Principal McKissick said his school had very good academic results and attributed a lot of this to the idea that band/arts students are generally hard-working, motivated students. Perhaps Clay’s target group is this student who focuses on high academics and high arts achievement.

 

Expert Interview with Paul Go (Soup Kitchen Volunteer)

Ethnography Summary: Yuwei Tu, Paul Cepak, and Amanda Berusch interviewed Paul Go about his perspective on the homeless situation in South Bend. Paul has been volunteering weekly at the soup kitchen for 5 years, preparing meals and serving the homeless.

Date:2/17/17

Location: Downtown Soup Kitchen at First United Methodist Church

User Characteristic: Retired ND employee, middle aged

Key Takeaways:

-Many homeless don’t operate well in the normal society, don’t want to be around other people

-Mental disorder and alcohol/drug abuse big problem

-Not many people use shelters, because they are comfortable where they are

-Wood crafters in Grand Rapids that provides employment for homeless, could be opportunity for South Bend

-Homeless take advantage of resources like food stamps, but not so much job placements

Quotes:

“They don’t like normal jobs. They don’t want to.”

“We have resources associated with Memorial Hospital, and they do a very good job.”

“As long as they’re not harm to others, in a sense they are allowed to sleep in tents. So what the city can do, is they can open up places like this…to at least give some warm.”

 

 

Clay High School Immersion (DC)

 

Date of Observation: 2/28/2017

Location: Clay High School

Type: Immersion Experience

Event: Multicultural Celebration Assembly (Students and Parents)

Event Description: This assembly was put on by teachers and students, and it was a celebration of diversity at the end of Black History Month. There were different sketches, poems, songs, and performances throughout the assembly.

Takeaways:

Strength of Diversity

This assembly was entirely dedicated to the celebration of diversity at Clay High School, and the importance of speaking out against intolerance. It is clear that Clay has a diverse population of students, and they are making an intentional effort to celebrate the different backgrounds of Clay students. As Principal Eid has acknowledged, Clay must celebrate their diverse student body, in order to encourage kids from all different backgrounds to attend.

Role of Teachers

Most of the performances were done by Clay teachers, and the excitement and applause for them showed the students’ appreciation for their teachers’ participation. Since teachers have some of the most direct contact with students, it is crucial that they find ways to connect with and encourage their kids. This assembly was one way of doing that, and it seemed to be a great success.

Parent Involvement

Parents were also invited to come to the assembly, and watch alongside their students. This reinforces the importance that parents have in their High School Students’ experience, as they have the capacity to support and bring their child to events around the school.

Low Student Participation

Although the assembly was well-run and encouraging, the gym was mostly empty. Speaking to Principal Eid, he commented that kids sometimes have a hard time coming to events like these, due to transportation challenges. This makes me wonder if there are other events around school that might have a better turnout if Clay offered more busses and transportation solutions.

 

Interview 6 (Short Student/Faculty Questions) – MP

High School Visit on Friday 3/3/17

Short Interviews:

Mr. Smith – One of the adult employees of the school.

*** He just sat down as we were about to converse with Principal Eid and started to give his opinions on everything, so this was not a formal interview, but below are my documented notes.

          There is a Fear Factor.

          The bottom 1% of students are the ones who cause all the problems, and they are where all the focus is

          There are policies called Age Placement that mean that even if a student fails middle school, if they are high school age, they must be in the high schools.

          Clay has the highest rate of suspension and expulsion, but they think that is a good thing.

          The importance of safety is extreme.

          “High School is a microcosm of society”

          There are fights like nothing you have ever seen at Clay.

          They are trying to build a culture of respect, but it doesn’t really exist yet.

          With Trump and Devos who knows what is going to happen, they are trying to pull students out of public education.

          He says marketing is great, but you can only do so much. We need real change and new programs.

 

Jacob Williams – Sophomore

Favorite Part of Clay: his CTE classes (cooking and welding)

Favorite Regular Class: gym, followed by English.

He doesn’t even pay attention to the Art Magnet aspect of Clay

Thinks Classes are hard.

 

Jayden Riffle – Junior

          Favorite Academics: English and History

          CTE Course: Welding

          He thinks that there is a lot of talent at Clay, but he isn’t a big arts person himself.

          He thinks classes at Clay are easy.

          He thinks he will go to college, and said Clay is helping him figure it out.

          Favorite part: The Community

 

Melina Andino – Junior

          Favorite Part: nothing

          The sports all suck, we should get new coaches

          Not involved in the arts

          Favorite Academics: English Honors (she has the best teacher)

          Her classes are easy and she doesn’t take AP’s

Maythe Ortega – Junior

          Favorite Part: can’t think of anything

          Sports: Baseball and Basketball are good

          She is involved in the arts programs

          Taking CTE – culinary arts

          Favorite Academics: Marine Biology

          Easy classes, no AP’s

Adam – Sophomore

          Sports at Clay are all right

          Favorite Class: Geography

          He likes art and CTE, taking those classes next year

          Easy classes, no AP’s

Cameron – Freshman

          Plays sports – football, wrestling, and track

          The arts programs are all right

          He wants to take automotive CTE

          Some of his classes are hard

          I showed him the cards, and he told me he can’t read well.

 

Safety Patrol Person:

“South Bend schools need to get away from magnets and put everyone in blocks. Magnets hurt enrollment, and destroy the loyalty in the schools. Adams gets all the top kids.”

 

Professors of the CTE Classes:

          CTE is an offering only at Clay, but it is open to students at all four High Schools.

Louise Melander – dental careers (2-year program, students earn 6 credits).

          Smaller number of students, most of whom are tremendously dedicated.

          They push their students, but have to teach to the middle (some students have experience, some none.)

          “CTE is a well-kept secret. All of the students in Welding already have jobs.”

Barb Wieczorek – Intro to Health Careers and EMS (6/7.5 dual credits respectively)

          The students are highly motivated, and grade driven.

          They have to attend summer school to get into the CTE programs because they are half day courses.

          90% of the students go into the field of medicine.

          “CTE is the only reason some students are still in High School. It makes them feel like they have found a purpose.”

          Only 5/30 and 3/9 students are from Clay HS.

Interview 5 (Expert) – MP

Interview 5: EXPERT (Conducted at Brothers at 5pm Thursday (3/2)

Name: Mr. John Anella

Gender: Male       Age: Middle Aged

Expert Status: Member of the South Bend School Board

Mr. Anella attended the University of Notre Dame and studied Psych and Accounting when he went to Notre Dame, has 5 children (Senior and freshman at Adams, 7th, 5th, 2nd grade at St. Joe, and sits on the school board.

His two oldest children are at Adams, the other three attend St. Joe Middle and Elementary schools.

Experience and decision making for first kid:

          First kid was so done with Catholic School.

          You live here and you have kids in the schools,

          Your friends, and your kids friends have older siblings, you hear about the schools

          The perception of the south bend schools is terrible

          The perception of Clay is a lot more negative than the actuality

          My son who goes out to Washington jokes about going to the ghetto.

          There is an administrator who works at clay who sends his daughter to penn, because “even I wouldn’t send my kids here”

          We lose kids in South Bend to Penn

          The catholic schools in the area are also good.

          A lot of it is perception of the kind of environment kids want.

          If one of his youngest wanted to go to St. Joe, he would let them as long as they have taken all the options into account

o   However, his younger kids look up to their older siblings (one is an artist and one is sporty)

o   Most of the time, younger siblings go where the older siblings go?

 

Did you choose Adams because of the IB?

          It is very important to him – considering both of his boys are in it. “Both of his high schoolers are in IB, and love the program.”

          Obviously, you are looking for the best academic choice.

          His kids came through Catholic grade school, St. Joe

          Most kids from St. Joe went to St. Joe, about a third went to Adams

          He likes IB over AP, curriculum that is internationally accepted. His son has two friends (one from Austria and Belgium because they can transfer back to his European schools.)

          His son is on track for the diploma and has not taken any AP classes.

o   Last Year, 27 got the diploma, 100 some got the certificate,

          IB is more standardized.

          They chose the school for its IB, and the fact that it is close.

o   They live less than a mile away.

Other Notes:

          His kids are in the IB program.

          His son has participated in the Orchestra Pit at Clay, he wasn’t in the school, but they needed a base player so he got to play with them.

          “South Bend will be closing schools soon.”

          Downside to the Magnet:

o   Gay Clay perception and you pigeonhole students

          A referral is the most powerful thing you can do.

          A principal does set the tone for a building

          The news loves bad media, and it just feeds the stereotypes.

          Clay has School Within a School – it is in school detention but not called in school detention because they’re learning.

          The alternative school has a lot more resources.

          Clay could be an AP magnet.

          Adams will soon face enrollment options (too many students), if students can’t get into Adams, might they go to Clay?

          People also base where they go on geography

          Looking at local middle school scores – if people don’t get their kid into LaSalle, they might send them into Jefferson.

o   If people can’t get into one of those, they bail out of the Catholic school system.

          The hardest challenge in the HS is that most teachers are white, because that is who is available. Minority faculty aren’t as prevalent.

          Adams has an incredible bilingual program.

          For him, as a parent, he just wants good teachers. Their level of diversity doesn’t really make a difference.

          Most funding comes from the state, then the local tax collections were capped (so now they get less for transportation), and they get federal dollars for students with special needs.

o   If you lose a kid, you lose 65,000 dollars.

o   There is not enough development

          All the South Bend Public schools are roughly the same looking

o   Most of the schools are really nice.

o   Clay Intermediate is falling apart a little bit.

o   We should close buildings because the money is spread too thin.

Quotes:

“As a parent, I’d rather choose a school because of academics.”

“Washington has a uniform policy, I guess there are some kids who will go there just because they don’t have to wear a uniform.”

“When they see their friends moving to Penn or St. Joe, they’re like ‘I’m not going to Clay’”

“One of Mansour’s challenge’s is that they will have behavior problems, and it is a very small amount of kids… the joke is that every year Clay sends 50 kids to Rise Up. These schools would love to send more kids to alternative institutions.”

“Safety has never been an issue at Adams.”

“Some of the perception of danger is probably a little racist too. People have a perception that isn’t always fair.”

“You have got to get the parents to buy in, a lot of it is getting the word out. Maybe you have to start small and earn the respect of people of the community.”

Ethnographic Research — Expert Interview #1

Jonah Shainberg interviewed expert Bobbie Costigan, a professional nurse and former surveyor from St. Joseph PACE, on her knowledge about “aging in place” in South Bend, IN.

  • Date: March 3, 2017
  • Type: In-person expert interview
  • Location: St. Joseph PACE, South Bend, IN
  • Team participants: Therese, Rob, Sophie, and Mary
  • User Characteristics
    • Gender: Female
    • Age: mid/late 30s
    • Occupation: Director of Quality Assurance and Infection Control at Trinity Health’s Saint Joseph PACE
      • Former:
        • Director of Quality Management and Chief Nursing Officer at Select Specialty Hospital
        • Public Health Nurse Surveyor at the Indiana State Department of Health
      • Education: IUSB ‘08, B.A. and Nursing
    • Memorable Quotes:
      • “I’ve been through this process with my parents recently… and there are nursing homes in the surrounding community I wouldn’t dare send them to
      • “PACE centers are the future of elder healthcare”
      • “I’ve shut down some of the worst [retirement homes] in the area”
      • Innovation in the healthcare industry spreads inwards quite slowly
      • “Our goal is to serve the elder underserved”
      • “All departments work together to create a one-stop shop
      • “Our environment is conducive to the elderly… and with our access to medical records, we can create an individualized plan for everyone”
    • Key insights: Holistic and proactive approach to healthcare is best
    • Patterns: Importance of collaboration between healthcare figures

While Kathleen Murphy and Ashley Stump [the other experts we met on the visit to St. Joseph PACE] shared powerful insights about the business and emotional implications behind PACE, Mrs. Costigan backed everything up with hard medical knowledge. While touring the facility, Mrs. Costigan took time to explain the nature of each room’s carefully thought out design – from wider doorways to accommodate wheelchairs, the importance of sanitary garment protectors to shield COPD patients from the transmission of fumes, to the dual-purpose of meal therapy to ensure proper nutrition and foster a renewed sense of independence, and more. It was extremely valuable to hear her take on the future of healthcare and what is needed right now. She explained that she would love a product that informs her when meds were taken, alerts her when someone is out of bed, allows for the secure transformation of medical information between identified parties, generates a daily report documenting vital signs with room for comments and pictures, and is easily accessible on a desktop and simple to use for the elderly.

Bobbie is 3rd from the right!

Interview 4 – MP

Interview 4: Conducted Friday, 3/3, at 1pm

*** Recording taken, no pictures included.

Name: Professor Jenny Martin

Gender: Female       Age: 37 Years Old

Appearance: I did not ask to take her photo. Professor Martin has long, blonde hair, glasses. Looks very put together in her dress – was wearing dress pants and a grey blazer.

Her office has a beautiful wooden desk, and bookshelves lining the entire room filled with books.

Occupation: She teaches PLS at the University of Notre Dame, and specializes in Theology.

Her Story:

She has lived in South Bend since 2005, and she came her for Graduate School in 2012, and then was employed by Notre Dame to teach PLS. Initially from Georgia. She is married, and her husband teaches as well (he used to teach at St. Joe).

She has three children. A 9-year-old boy in the 4th grade, a 7-year-old boy in the 1st grade, and a 5-year-old girl in preschool.

 

Where do her kids go to school? Has she thought about their schooling?

          Her children used to attend Marquette Montessori school, and it was nice in theory.

o   Montessori schools allow the students to assign themselves work, and self-regulate. This system was great for one of her kids, but the others need structure, and she believes in a more traditional teaching role (considering she is a teacher).

          So, she transitioned them to St. Joe, and believes that they will continue into St. Joe High School.

o   This was mostly because…

o   Her husband used to teach at St. Joe, so they know teachers and people there. She felt like they had a personal connection to the school.

o   She likes the focus on Catholic Formation

o   St. Joe is their home parish

o   It is only 15 minutes from their house (although there are closer High Schools).

          At their ages, her kids already pretty much know that they are going to St. Joe for HS.

o   Her sons have visited for a Cub Scouts trip, and they’re comfortable there.

What is important in looking at schools?

          The academic element is essential, and the structure for her kids to learn.

          The Catholic element was nice, but not entirely necessary

          Arts are incredibly important to her, and so were athletics in the decision.

o   Two of her children are highly artistic, and they are all athletic.

          She already knows that her children will attend college one day.

          Physical appearance did not really play in to the decision

          Her children definitely have a say in their school decision

 

She talks to other parents about education a lot.

          Public schools are a common topic of conversation among her and her friends,

          They think there is an unusual amount of school switching in South Bend.

          She has heard of different kids from one family attending different schools.

          Her perception of Clay is vaguely positive, she thinks it is a good public school

o   a decent number of students from St. Joe grade school move on to Clay

          School Recommendations and Word of Mouth are very powerful,

o   Someone messaged her on Facebook the other day asking for school recommendations.  

Interview 2 and 3 – MP

Interviews 2 and 3: Conducted Wednesday 3/1 at around noon

*** The following two interviews were conducted with food service employees at LaFortune Student Center. They requested that I not use their full names, and one refused to be pictured.

*** As they were conducted with workers – I did not have time for a full ethnographic interview because they were working and moving, and it was not the standard casual interview discussion.

 

Interview 2:

Name: Kim H.

Gender: Female

Age: 38

Occupation: Food services at Notre Dame – Starbucks

Appearance: (photo in phone)

How many children do you have?

          Three children; ages 9,6 and 2

Where do your kids go to school?

          They go to school where their babysitter goes. Transportation is a huge struggle for her family. She would love to send them to a better school.

          They should go to Niles, and she is thinking about transferring them to Brandywine – because it is a smaller school

          She doesn’t like the “rougher, tougher school” that her kids are currently at

          She doesn’t like the exposure to the older students

What is the biggest challenge she faces?

          Transportation is her biggest challenge

          Her and her husband both work and her children’s school has to be convenient

          She can’t send them to a Magnet, because the magnet requires a “wait in line”?

          She can’t send them to another school because it requires that the parents volunteer at it, and her and her husband do not have time to volunteer

What is most important?

          Convenience/Ability to get her children to and from the school

          Safety of her kids

          Then academics

My observations:

She really, really wishes she could do better for her kids, but her lower income status inhibits this. She is also very well informed about the different options already, and her kids are relatively young.

 

Interview 3:

Name: Joyce L.

Gender: Female

Age: Would not say her age. She does have a daughter who is 30, and a son who is 37. Each of her children has an eleven-year-old daughter.

Occupation: Food services at Notre Dame – Assorted locations. Interviewed in Taco Bell.

Appearance: Refused to have photo taken. Joyce is African American, slightly older, slim of build, wearing all black as it is her work uniform, wearing a black baseball cap.

Where do your kids go to school?

          Her kids both went to Clay High School (quite a while ago).

          She remembers it being a good school. Then someone shut down LaSalle (which is confusing because it is still open?), and that started problems. The North v. East side students got into fights.

          There was drug dealing at Clay when her kids went there.

          Her grandkids go to Edison.

o   One day a boy in the 6th grade brought a knife to school and the middle school was forced to send all the kids home.

What is the biggest challenge she faces?

          Transportation of her grandkids to and from school.

          I got the feeling that she was very involved in their lives.

What is most important?

          She said she doesn’t have a lot of time for fighting

          She “ain’t got time for her kids to be bullied”

          She wants to be sure teachers are teaching them well.

          She said SAFETY and then wanting them to actually learn

Interview 1 (Expert) – MP

Ethnographic Interview Summary

Interview 1:

*** Conducted at ABP on Notre Dame’s campus at 8pm on Sunday 2/26

*** Pictures and video taken, but not included here.

Name: Maria Caponigro

Age: 21 Years Old

From: South Bend

Attended: Adams High School and then Notre Dame – studies Political Science, and Education, Schooling, and Society.

Her HS Extracurricular Activities: Marching Band Drum Major, Jazz Band, Mock Trial, Model UN, NHS, interned at the Mayor’s office.

Her ND Experience: Internship with the Department of Education in D.C.

Occupation: Harrison Primary Center Community School Coordinator. Essentially, this means that she connects people outside the school with the school.

 

What was the process of choosing your HS?

        Catholic Elementary School 2 through 8th grade

        When it was time to choose a HS, her options were St. Joe, Marian and Adams (it was her neighborhood school)

        She didn’t even consider Riley, Clay, or Washington because they were not in her neighborhood.

        Clay isn’t known to have a lot of high academic rigor, more important to her than the arts, Arts are supplemental, academics was the focus for her family.

        She came up with a list of categories of what she thought was important

        Then she took tours of the schools, and attended open houses with her parents

        They each ranked each school in each category, (academic opportunities, singing and musical instruments // arts programs, diversity, proximity, price.)

 

        When she did shadow:

o   Being able to participate in the classes was important

o   So was interacting with teachers

o   Being able to see the academic programs that up close made her parents feel better about the academic opportunities

o   “It is one thing to read about it on paper, and it is another to experience it.”

o   Shadowing gives a taste of what it is like to be in the HS.

 

What played a big role?

        Her brother went there before her.

o   That made a huge difference as she looks up to him and considers them very close

o   For her dad, this was a negative, because he saw that her brother wasn’t as involved in the church as much after leaving Catholic school

o   The fact that her and her brother both went there makes even more of a difference for her littler siblings, since they have been exposed to it for a while now and have grown up liking Adams – seeing the spirit wear, going to football games.

§  Her siblings are Matt (23), Monica (13), and Mitchell (15)

        The decision not to go to St. Joe was mostly academic. It is easier to do well at St. Joe, because there is an environment of academic performance being more important than other things. More students take AP and honors classes at St. Joe. But, one thing she didn’t like was that St. Joe emphasized competitive academics.

        A plus for private school was the Catholic aspect.

        When she looked at Penn it was just too big of a school

        PROXIMITY was really important to her.

        In the end: Adams was nicely balanced in sports, academics, music,

        She also lived right by Adams (probably 3 blocks away).

        Adams won because it ranked the highest in her criteria and in her parents.

Description of Adams:

        Adams is basically equally minority and white,

        Their IB program is predominately white, rest of school is not.

        Over 50% of students are on free // reduced lunch

        Adams is the IB magnet. In her year, 100 kids did the IB Magnet. It has changed a lot since she was there.

o   There were only 15 that were full diploma in the whole school, since then the program has grown a lot.

o   Now there are from 150 to 200 involved.

o   If you are IB you start on the pre-IB track.

o   The people who are really engaged in the academics are in the IB program, she wasn’t in the other classes.

o   Not every student is super engaged in their academics; but they do better on average because people know it is the academic magnet.

        The IB program prepared her for HS, but there was no counselor help. She couldn’t’ even apply for certain scholarship because her counselor wasn’t involved.

        The Adams foreign language department is fabulous, and it definitely attracts people to the school.

        She did see fights with relative frequency at Adams.

 

Among the Students – Stereotypes:

        The perception of students of Clay is that Clay doesn’t have a lot of academic rigor // that kids at clay aren’t challenged.

        The other perception is that people who go to Clay are probably artsy, and probably gay.

        The perception was that Adams students were “stuck up” or “bitches”

 

 

Expert Resource:

*** Maria has a job in the school district now, and does research on school choice presently.

        Her research is about school choice and how power theories fit with it.

        The idea is that school choice gives power to parents, particularly in low income families, and she wanted to test if this is actually the case.

o    Do parents have power in education if they have school of choice?

        If we have vouchers or charter schools and we have legal protection so you can choose, according to the logic, you should see more parents choosing those (higher quality) schools.

        A majority of Latino families in the United States are Catholic. Currently most Latino families aren’t taking advantage of school choice to send their kids to Catholic schools. Why?

        Maria’s research says that it is because we are not providing proper information to parents in a way that is accurate and accessible.

o   We don’t train parents on how to navigate the educational system.

o   We shouldn’t tell them what to choose, but teach them what to look for and allow them to receive that information.

        Where people find information is key to that whole issue.

o   A lot of low income parents decide where to go to school based on word of mouth.

o   Wealthier parents will look at online resources or booklets or school tours,

o   “Low income parents will see that information, but not trust it until they hear it from word of mouth.”

        Level of parental education might play into how much parents value academic quality.

        The most visited data point on a website is demographics of a school. ***

        “People who come from low income families tend to go to school based on practical reasons over academic quality” — transportation, where their friends’ kids go, where they know people, if they know teachers there, SAFETY is a huge issue for low income families.

        Her research says that SAFETY is number one issue for almost all parents.

        South Bend city government doesn’t really have a formal way of interacting with schools

o   Mayor Pete has been really supportive of the schools.

o   Interned for the mayor again last fall and worked for the Director of Community Outreach on a youth task force, that goes around and talks about how to address youth violence.

 

        Regarding the school “path” – there is an automatic way to go, and this is due to the designation of a feeder school system.

        Most people go to the school that their feeder leads into unless they want a magnet or private school.

o   Not heard of a ton of people going to Washington because of the magnet.

o   Lots of students go from Kennedy – LaSalle – Adams because those three are the academic magnets.

Ethnography- Über Immersion

Ethnography Summary- Uber Immersion

Joe Krause and Alex Charron took an Uber to and from the Saint Joseph Regional Medical center in order to estimate ride costs and duration, as well as talk to the drivers to gain their perspective on current transportation problems. The team spoke with 2 different drivers who asked to remain anonymous. The team combined the information from both drivers into 1 summary because both drivers had similar responses to our questions.

Date: 3/3/17

Type: Immersion

Location: From Notre Dame to Saint Joseph Regional Medical Center and back

Team participants:  Joe Krause and Alex Charron

 

User Characteristics: “Uber Driver”

  • Drives clients to a specific location using an App-driven service
  • Deals with people who have the App regardless of their demographics or background

 

Memorable Quotes:

  • Older people who cannot drive are starting to use Uber more, which I think is great because they are less dependent on public transportation or family and friends.”
  • “It does not always make sense for me to drive during the day since I get way more money when I drive at night.”
  • “I usually just drive whenever I have free time and I think that is the case for most drivers.”

 

Top 3 Learnings:

  • Older people who cannot drive are beginning to use Uber as a main form of transportation to get anywhere ranging from doctors appointments to grocery stores.
  • Before 8pm, most people use Uber to get somewhere that they need to go such as the dry cleaner or grocery store. After 8pm, most people use Uber to go to dinner or a bar.
  • Surge charges drastically increase the price of an Uber.

 

Key insights:

  • There are a lot more Uber drivers working at night because they make a lot more money working at night compared to working during the day. This is simply because more people use Uber at night.
  • Elderly people are sometimes skeptical of using Uber, but after a few times they usually become comfortable with the service and then they will tell their friends and family about it.
  • People that use Uber during the day usually do not have a car or access to a car.
  • It is very common during the day for drivers to take customers to a medical appointment or urgent care.

 

Our Data:

  • The trip from campus to the medical center took 11 minutes and it costed $13.51.
  • The trip from the medical center to campus took 12 minutes and it costed $7.28.
    • The difference in price was due to a surge charge from Uber.
    • Surge charges can be so high at times that it does not make sense financially to use Uber instead of another option such as a cab.

Other Findings:

  • The first car we were in was a mid-size svu and it was very comfortable/ spacious. 
    • The driver has picked up people in wheelchairs and people with oxygen tanks, although it is very rare for this to occur.
  • The second car was a small sedan and it was not spacious. The driver had both front seats far back, which gave us very little leg room.
    • The driver has never picked up anyone with a wheelchair or oxygen tank. He was unsure if he would be able to since his car is so small.

***Attached below are photos from our Uber Immersion.

Uber Immersion Photos