{"id":1406,"date":"2017-03-27T00:34:26","date_gmt":"2017-03-27T04:34:26","guid":{"rendered":"http:\/\/sites.nd.edu\/innovation-and-design-thinking\/?p=1406"},"modified":"2017-04-07T17:19:07","modified_gmt":"2017-04-07T21:19:07","slug":"1406","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/2017\/03\/27\/1406\/","title":{"rendered":"Patterns + Guiding Principles"},"content":{"rendered":"<h1 style=\"text-align: center\"><b>Patterns + Guiding Principles<\/b><\/h1>\n<p style=\"text-align: center\"><b>Point of View Statement (POV)<\/b><\/p>\n<p style=\"text-align: center\"><span style=\"font-weight: 400\">Early retiree needs a way medium of preventionary monitoring in a way that makes him\/her feel safe\/secure.<\/span><\/p>\n<p><b>Define<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do you understand what the client is asking for?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Internet of things<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Surveillance vs. <\/span><span style=\"font-weight: 400\">Preventative<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pension Plan -&gt; when you are qualified for retirement <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recently retired retirement<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Age 35-50<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalized, Engaging, Simple<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Does the client understand what they are asking for?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Yes, they have specific goals in mind<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do you agree on the definition of terms?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retirement<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Financial stability<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Pension<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">$ for 40-65 years<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Research<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do you understand the target market?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Recent retirees<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do you have more research to complete?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Survey ND faculty + other people nearing retirement that are \u201ctech-savy\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have you mapped your research on your <\/span><b>Archetype Map<\/b><span style=\"font-weight: 400\">?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Yes, we have<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Have you identified non-obvious insights?<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Yes, we have<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>Patterns<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retiring at an early age would allow more flexibility in post-retirement activities<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Early retirees are health-conscious<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Early retirees are likely to have surviving spouse who are retiring too<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Young retirees are more tech-savvy<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enjoy classy activities<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They do not want to hold a job<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Confident with their financial stability <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The older you get the harder it is to use and adopt technology<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Transportation is a must-have<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hate to be controlled by others<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Stubborn: increases as age goes up<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">More (ancestry) family members that are alive<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They have more activities to do (Options &amp; interests) <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">They are very goal oriented<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Early retirees have more of a desire to travel.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">More migration (ex. Florida)<\/span><\/li>\n<\/ol>\n<p><b>Guiding Principles<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Personalize the product for the individual retiree<\/span>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retirement does not simply come with age, every user will have different circumstances, needs, and goals. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The product will have to benefit active retirees as well as sedentary ones. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Retirement is the time for people to live their lives however they please, so the product should cater to the specific wants of each user.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Quote(s): <\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cOf retired population 10% is over 85. By 2030 30% of population over 65 will be over 85\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cIt depends on the individual. Once you get to know them you will notice, like this is something they usually wouldn\u2019t do. Like happy individuals will become cranky or irritable all of the time. Appetite is the big one, change in appetite.\u201d<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Prevent rather than survey <\/span>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">While surveillance is important for monitoring the user\u2019s health, we want to prevent the deterioration of the user rather than waiting until an accident occurs. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Establishing habits and rituals early in retirement (or even before) allows the user to get on top of one\u2019s health before it is too late. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Activity, not necessarily physical, is key in prevention. Even the little things in life can help stave off mental illnesses.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Quote(s):<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cDepression, is a huge thing. They are separated from their families. And sometimes families don\u2019t get to come visit them. Or they don\u2019t see them as often, so with that age it\u2019s a big time to go more into depression. And it can be from somebody being tearful, to somebody just quitting to eat, or somebody just completely stopping to mingle with other people, and we want to prevent that.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u201cSometimes it\u2019s a fall or sometimes they\u2019re just not taking the medication the way they\u2019re supposed to take it. I\u2019ve had somebody come in, and they\u2019re told to take calcium 3 times a day and they say, \u2018you know I forgot my dose in the morning and I forgot it at lunch so I decided to take 3 pills at night\u2019. It happens. Or, \u2018I just decided to skip my insulin\u2019 and their blood sugar is way up so when it goes way up there try to double dose and then the blood sugar goes way down and then they\u2019re in critical condition.\u201d<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Instill a sense of engagement and simplicity <\/span>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Older retirees are typically resistant to technology or in need of help using it. A simple design that doesn\u2019t rely too much on the internet of things will cater to their needs. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Constant engagement with the product means the user will stay active. Daily or weekly interactions will imbed the product into the user\u2019s life. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The problem with retirement services is that the user resists help. The user\u2019s well being will only be improved if the product is actually used though. Thus, without forcing engagement, the simple design will not deter use and leave options up to the user.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Quote(s):<\/span><\/p>\n<p><b>\u201c<\/b><span style=\"font-weight: 400\">You need your mind to be sharp in-order to keep your body sharp\u201d<\/span><\/p>\n<p><b>Design Criteria<\/b><\/p>\n<p><b>Design Goal:<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<p><b>What have you learned about the target customers?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Very diverse population<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Wide age range <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Need routine<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Connectivity with family<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Resistant to technology<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Needs assistance from stakeholders<\/span><\/li>\n<\/ul>\n<p><b>What ends does the design need to fulfill for the target customer?<\/b><\/p>\n<p><b>Functional:<\/b><span style=\"font-weight: 400\"> Rooted simplicity &amp; Technologically<\/span><\/p>\n<p><b>Emotional:<\/b><span style=\"font-weight: 400\"> Caregiving <\/span><\/p>\n<p><b>Psychological:<\/b><span style=\"font-weight: 400\"> Sense of Safety<\/span><\/p>\n<p><b>Social: <\/b><span style=\"font-weight: 400\">Interaction between stakeholders<\/span><br \/>\n<span style=\"font-weight: 400\">Design an internet of things product or service for the newly retired population.<\/span><\/p>\n<p><b>User Perceptions:<\/b><span style=\"font-weight: 400\"> How important is your proposed offering to the target customer\u2019s well being? Are there aesthetic attributes necessary to succeed with the target customer? Are there reputational aspects involved? What are the key research insights?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our product is directly related to the wellbeing of the user. In order to make sure the user stays in one\u2019s home as long as possible, we need to educate the user about their health and make it simple for them to improve it. The target customer, a new retiree (around 65 years old), will not be looking for flashy aesthetics. Instead, the product must have a simple design with clear and functional aesthetics. This is not a product for entertainment. From our research, retirees are resistant to technology, applications, and help from younger people, so the product should have a classical feel to it, emphasize getting straight to the point, and not force or demand the user to use it. The offering should point towards the future as to not make the retiree feel old or dying. <\/span><\/p>\n<p><b>Problems\/Needs\/Opportunities:<\/b><span style=\"font-weight: 400\"> What are the target user\u2019s preferred outcomes as they engage with the offering? What pain points does the target user experience with the existing options? What gaps exist with existing options that may hamper the target user\u2019s ability to achieve preferred outcomes? What are the newly emerging needs or aspirations of the target user?<\/span><\/p>\n<p><span style=\"font-weight: 400\">As of now, after retirement, the user has the option to live out their full retirement in their own home, do so with the help of a caregiver, or eventually move out to a nursing\/assisted-living home. Retirees in the demographic we are looking at consistently have negative things to say about the potential option of leaving their home and almost all prefer to stay in their home. There are currently many problems that often force or accelerate this undesirable migration into the nursing\/assisted-living homes. These problems often include personal lifestyle flaws including physical and mental inactivity and lack of diligence regarding personal medical issues. Our target user needs a product to make it easier for them to monitor and care for their physical and mental health.<\/span><\/p>\n<p><b>Functional Attributes:<\/b><span style=\"font-weight: 400\"> Does the design of the offering need to accommodate specific use-case scenarios? List them in order of importance to the target customer. Does the design need to address compatibility or standards issues? <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Compatibility for all devices and need for internet<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Visually easy and pleasure for elderly<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Trustworthy<\/span><\/li>\n<\/ul>\n<p><b>Constraints:<\/b><span style=\"font-weight: 400\"> What are the confines of our project work? What limitations might there be based on costs or requirements?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Our project work is constrained by a number of attributes of our target customers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Accessibility: Much of the older generation we are targeting possesses limited skill and experience with technology. Our solution must be very simple to use or it will not be adopted.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Price: The target audience is economically diverse, and the majority of their healthcare spending is done by insurance providers. Our solution must be paid for by providers or priced very low<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">The cost of developing the product will be decided by Optum, however, the cost of prototyping must remain low.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Patterns + Guiding Principles Point of View Statement (POV) Early retiree needs a way medium of preventionary monitoring in a way that makes him\/her feel safe\/secure. Define Do you understand what the client is asking for? Internet of things Surveillance vs. Preventative Pension Plan -&gt; when you are qualified for retirement Recently retired retirement Age [&hellip;]<\/p>\n","protected":false},"author":2400,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[188857],"tags":[],"class_list":["post-1406","post","type-post","status-publish","format-standard","hentry","category-optum-team-b"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/1406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/users\/2400"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/comments?post=1406"}],"version-history":[{"count":8,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/1406\/revisions"}],"predecessor-version":[{"id":1739,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/1406\/revisions\/1739"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/media?parent=1406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/categories?post=1406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/tags?post=1406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}