{"id":417,"date":"2017-02-28T00:11:40","date_gmt":"2017-02-28T04:11:40","guid":{"rendered":"http:\/\/sites.nd.edu\/innovation-and-design-thinking\/?p=417"},"modified":"2017-02-28T00:11:40","modified_gmt":"2017-02-28T04:11:40","slug":"ethnographic-research-individual-interview-1","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/2017\/02\/28\/ethnographic-research-individual-interview-1\/","title":{"rendered":"Ethnographic Research &#8212; Individual Interview #1"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Individual Interview #1 &#8212; Sophie Brown<\/span><\/p>\n<p><span style=\"font-weight: 400\">Type: Individual Phone Interview<\/span><\/p>\n<p><span style=\"font-weight: 400\">Date: 2\/26\/17<\/span><\/p>\n<p><span style=\"font-weight: 400\">Subject: Denise Brown<\/span><\/p>\n<p>User: For my first ethnographic interview, I chose to interview my mom. She is 57 years old and lives in the Bay Area. She has been a stay-at-home mom for my entire life, but before my twin sister and I were born in 1996, she worked at an insurance company for about 15 years. She has been married to my dad since 1988, and currently stays at home taking care of the house and my dog when my dad is working. She has been in more of a transitional phase over the past few years and is adjusting to having less day-to-day responsibility since my twin sister and I are both away at college. Both of her parents are still alive, but they live in Las Vegas so she only sees them in person 2 or 3 times a year.<\/p>\n<p><span style=\"font-weight: 400\">During the interview, we talked about how she uses technology in her daily life, and her level of comfort with various technological items. We talked about her current health, and discussed her aging parents, and how she plans to move forward with their healthcare plans as they continue to grow older. We then discussed how she would feel about incorporating technology, IoT, and tracking devices into her healthcare plan for my grandparents.<\/span><\/p>\n<p><b>Daily Technology Use: <\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">What tech products do you use every day? <\/span><\/i><span style=\"font-weight: 400\">iPhone, iPad, desktop computer, TV, car console <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">What do you mainly use technology for on a day-to-day basis?<\/span><\/i><span style=\"font-weight: 400\"> Mostly for entertainment purposes.<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cThat\u2019s my #1 thing I use technology for\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cNot to help me during the day, but to entertain me during the day\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"> Fact-finding &#8212; news, asking questions. Day-to-day life &#8212; maps, navigation, weather<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Still uses a paper calendar<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">How comfortable do you feel using technology? <\/span><\/i><span style=\"font-weight: 400\">Far from second nature<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI\u2019m kind of scared of technology. I don\u2019t want to try to figure something out on my own because I\u2019m afraid of breaking it\u201d <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Example &#8212; My dad wanted to buy a new Keurig machine. \u201cI think we are fine with what we have and we don\u2019t need it. I don\u2019t \u00a0think it\u2019s going to add anything beneficial to my life, so why not stick with the old machine? I\u2019m never racing to get a new product and figure out something new. It\u2019s kind of a hassle, and I don\u2019t think that everything that is brand new is best. Unless something breaks, I don\u2019t see the point in getting something new.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Takeaway: <\/span><\/i><span style=\"font-weight: 400\">Concerning technology, my mom would much rather stick with something that is comfortable and familiar. She likes to\u201d know what the expectation is.\u201d To her, consistency and reliability are important, and she values \u201cnot having to learn a new thing.\u201d In my opinion, I think she gets intimidated by technology that she has never used before, so she would rather stick with something she knows, even if it means missing out on the benefits of new technology. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Personal Health<\/b><span style=\"font-weight: 400\">: \u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Are you monitoring or tracking anything concerning your health right now? <\/span><\/i><span style=\"font-weight: 400\">Right now, she is not monitoring anything. <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cIf I were to go to a doctor, they would tell me facts like my weight, blood pressure, and things like that. But day-to-day, I do not really track anything.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Would you be interested in using a device to track your health statistics? <\/span><\/i><span style=\"font-weight: 400\">\u00a0<\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI\u2019m not interested in something that I would have to physically put information into, because it wouldn\u2019t be sustainable. I would get sick of it after a few days. I would be more interested in something that [would track my health statistics] \u00a0automatically.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li><em>Takeaway<\/em> &#8212; My mom does not feel like she needs to monitor her health at this point.<\/li>\n<\/ul>\n<p><b>Parents\u2019 Healthcare:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">What are your thoughts on your parents\u2019 current health and healthcare plan? <\/span><\/i><span style=\"font-weight: 400\">Overall, pretty comfortable and not too worried at the moment. <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI\u2019m pretty comfortable with what has happened with [my parents] so far, and feel like they\u2019ve been on top of everything. Us 4 kids have reviewed things during the process. They\u2019re till pretty sharp mentally and have their faculties about them, so I believe what they tell me, and basically agree with what they\u2019re doing to take care of themselves. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI think the scale would be tipped if their mental capacities become diminished and they start not looking at their situation realistically.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Do you think it would be beneficial for you to receive a daily check-up from them concerning their physical health? Would you be interested in receiving that? <\/span><\/i><span style=\"font-weight: 400\">She does think this would be beneficial, and is definitely interested. <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI do think a daily check up is beneficial &#8212; not to keep track of me, but to keep track of my parents. It would help me keep tabs on them because they are so elderly and live far away.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Do you feel like you have a good idea of their health, even from far away? <\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI feel like I have a pretty good read on their health from far away. Also, having one of my \u00a0siblings there to see them Vegas makes me feel better and gives me a level of comfort\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">When they have had surgery and medical issues in the past, have you ever been in touch with their doctors, nurses, or caregivers directly?<\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cNo, I haven\u2019t ever really been in touch with their doctors or nurses when they have had medical issues. I basically trust everything they tell me, and don\u2019t really feel the need to check up with their doctors. At this point, I wouldn\u2019t be interested.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">How tech-savvy would you consider your parents? How comfortable are they with technology? <\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cHonestly, my mom is way more tech-savvy than I am. She knows how to use social media, and I don\u2019t really know it. I know more than my dad, though. He still has a flip phone.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">How receptive and able do you think your parents would be to adopt new technology?<\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cDad would never pick up a new tech thing. My mom probably would faster than me\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">I know this is a little bit down the line right now, but what would make you feel like they would have to move to a nursing home? <\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cThe number one thing for me would be their physical safety, especially since they live in a two-story house. Right now they\u2019re doing fine, but I could see that being an issue down the road. If I felt like they needed more constant medical attention or if I wanted them to be monitored constantly, then I might start thinking about it\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cThey both still have each other, so social reasons would be way down the line.\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI don\u2019t really have any concerns about them taking their medication right now, and they don\u2019t really have ongoing health problems, so I don\u2019t see the need right now.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Would you be interested in a product that would track their health statistics and send these to you and their doctors, kind of like the daily check-up that we were talking about? <\/span><\/i><span style=\"font-weight: 400\">\u201cI would definitely be appreciative of a product like this to track everything and connect them to their doctors. Especially because I don\u2019t live with them, it would really give me peace of mind.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Takeaway: <\/span><\/i><span style=\"font-weight: 400\">Right now, my grandparents are in pretty good health, so my mom is usually not that worried about how they are doing on a day-to-day basis. However, she definitely thinks that a daily \u201ccheck-in\u201d would be really beneficial. She is interested in a product that would give her a quick idea of how her parents were doing, so she could have a better sense of their well-being from far away. Wouldn\u2019t do it for herself, but would do it for her parents. \u00a0She feels pretty confident in my grandma\u2019s ability to adopt new technology, and would be very interested in technology that would track my grandparents\u2019 health. <\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400\">After analyzing our conversation, I used the 5E framework to predict how my mom would respond to using an IoT product to help her monitor her parents\u2019 health.<\/span><\/p>\n<p><b>Entice<\/b><span style=\"font-weight: 400\">: <\/span><\/p>\n<p><span style=\"font-weight: 400\">My mom\u2019s main \u201centice\u201d point for using IoT would be to monitor her parent\u2019s health. She expressed basically no interest in using it for herself, but would definitely be interested if a product could track her parent\u2019s health statistics for her. <\/span><\/p>\n<p><b>Enter: <\/b><\/p>\n<p><span style=\"font-weight: 400\">Getting my mom to use the product &#8212; \u201centering\u201d the experience &#8212; seems like it would potentially be the hardest part for us. She is very hesitant to adopt new technology, and often gets intimidated by new technology products that she has never used before. Our product would need to be very simple to set up and use, and not seem like too much of a \u201chassle\u201d for my mom to learn how to use. <\/span><\/p>\n<p><b>Engage<\/b><span style=\"font-weight: 400\">: <\/span><\/p>\n<p><span style=\"font-weight: 400\">Our product would optimally keep my mom engaged without requiring much effort from her. Since she is uninterested in deliberately tracking statistics and having to constantly \u201ckeep up\u201d with a product, my mom\u2019s ideal product would update her automatically without requiring her to do much. <\/span><\/p>\n<p><b>Extend<\/b><span style=\"font-weight: 400\">: <\/span><\/p>\n<p><span style=\"font-weight: 400\">I chose to eliminate the \u201cExit\u201d phase from the experience, because ideally this product would stay with my mom as she gets older as well. While she is a long way away from needing or wanting to monitor her vital health statistics, this product would optimally also be able to track her health one day. An IoT tracking product has the potential to become a vital part of a person\u2019s life through many different stages, and can both track one\u2019s own vital statistics and update on the health of loved ones. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Individual Interview #1 &#8212; Sophie Brown Type: Individual Phone Interview Date: 2\/26\/17 Subject: Denise Brown User: For my first ethnographic interview, I chose to interview my mom. She is 57 years old and lives in the Bay Area. She has been a stay-at-home mom for my entire life, but before my twin sister and I [&hellip;]<\/p>\n","protected":false},"author":2385,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187905],"tags":[],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-optum"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/users\/2385"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":1,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":418,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/417\/revisions\/418"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}