{"id":420,"date":"2017-02-28T20:07:02","date_gmt":"2017-03-01T00:07:02","guid":{"rendered":"http:\/\/sites.nd.edu\/innovation-and-design-thinking\/?p=420"},"modified":"2017-02-28T20:07:02","modified_gmt":"2017-03-01T00:07:02","slug":"ethnographic-research-individual-interview-2","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/2017\/02\/28\/ethnographic-research-individual-interview-2\/","title":{"rendered":"Ethnographic Research &#8212; Individual Interview #2"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Individual Interview #2 &#8212; Sophie Brown<\/span><\/p>\n<p><span style=\"font-weight: 400\">Type: Individual Phone Interview<\/span><\/p>\n<p><span style=\"font-weight: 400\">Date: 2\/26\/17<\/span><\/p>\n<p><span style=\"font-weight: 400\">Subject: Walter Brown<\/span><\/p>\n<p><span style=\"font-weight: 400\">For my second ethnographic interview, I spoke with my dad, Walter Brown. My mom and dad have very different opinions and habits concerning technology, so I knew that interviewing both of them would provide me with two extreme viewpoints from their demographic. <\/span><\/p>\n<p><span style=\"font-weight: 400\">My dad is 57 years old, and lives in the San Francisco Bay Area with my mom. He is a lawyer, and has been working about 70 hours a week for the past 35 years. He loves his job and is not anticipating retiring anytime soon, but knows that it within the next 15 years or so, he will most likely retire. He travels, often internationally, a few times a month for work, and leads a very busy lifestyle. He is an avid user of technology in his professional and personal life. Both of his parents have passed away, so our conversation was mostly focused on his present use of technology, and his opinions about my maternal grandparents\u2019 use of technology. \u00a0<\/span><\/p>\n<p><b>Personal Technology Use: <\/b><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">What tech products do you use in your daily life, and how do you use them? <\/span><span style=\"font-weight: 400\">My dad uses technology basically nonstop, at work and at home. <\/span><\/i><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<ul>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI use my phone all the time for e-mailing and texting. I e-mail my colleagues all the time, and will text my closer friends and family. I\u2019ll also listen to music on my phone or check social media like Facebook and Instagram\u201d <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI have a desktop at work I use during the workday, and have a laptop I use when \u00a0I travel or am working from home. I\u2019ll occasionally use the desktop at home just to read the news or browse the Internet. Other than that, I watch TV at home and read books on my iPad\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI feel really comfortable with technology, and love finding out about new ways to use it. I get really excited when I hear about the newest, cutting-edge product, and I usually want it.\u201d<\/span><\/li>\n<\/ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Do you currently monitor any health statistics, and how do you do it? <\/span><\/i><span style=\"font-weight: 400\">He uses the Apple Health app to track his weight, and has this app linked to an app called \u201cLose It,\u201d which requires you to enter everything you consume in order to track calories and nutrition. <\/span>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI think this is a really useful process. The exercise of writing down your weight and intake forces you to be more cognizant and take better care of yourself.\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cUsing technology makes it super easy because you can use it no matter where you are. If I\u2019m out at a restaurant, I can just pull out my phone and enter what I ate at lunch in a minute.\u201d<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Do you think you\u2019ll continue tracking your health as you get older? <\/span><\/i><span style=\"font-weight: 400\">My dad said that he definitely will continue tracking his health as he gets older. Since is already in the habit of keeping track of his weight, using technology to track other aspects of his health does not seem like \u201cthat much of a stretch.\u201d<\/span><\/li>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Takeaway:<\/span><span style=\"font-weight: 400\"> My dad loves technology and uses it in basically every aspect of his life. He is currently tracking his weight with apps on his iPhone and is willing to continue tracking other aspects of his health as he gets older. He doesn\u2019t find this process much of a hassle and thinks that using technology is really beneficial in his life.<\/span><\/i><\/li>\n<\/ul>\n<p><b>My Grandparents\/His Parents:<\/b><\/p>\n<ul>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">In your opinion, how comfortable are my grandparents using technology? <\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cYour grandpa basically doesn\u2019t do anything with technology. I would say that your grandma is basically ahead of the curve.\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI think it has something to do with the fact that they\u2019re 10 years apart in age. I think the ability of a 70-year-old to adopt new technology is pretty different than an 80-year-old.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Your dad passed away in 2009, which is basically a different era in tech compared to where we are now. So many things have changed in the world of technology since then, but how tech-savvy would you say he was in the last few years of his life? <\/span><\/i>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cHe was not really into technology it at all, and I think that has to do with the fact that he was pretty old by the time most modern technology became really popular. By the time the Internet was pretty mainstream, so in the mid-90s, he was already 81 years old.\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cI think a person\u2019s willingness to adopt and implement technology has to do with whether they had to use tech during their working lives. Most people in their eighties never had to use most modern forms of technology in their jobs, so they were never forced to pick it up. <\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cSince I\u2019ve had to use technology in my job, I was basically forced to learn how to use everything. Mom also stopped working when you were born, so she never really had to learn how to use modern computers or anything.\u201d <\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400\"><i><span style=\"font-weight: 400\">Takeaway<\/span><span style=\"font-weight: 400\">: My dad made a really good point about senior citizens\u2019 willingness and ability to adopt new technology. He thinks that the amount someone has used technology in their professional lives will determine how comfortable they are using new products and implementing technology into their lives. This definitely corresponds with the difference in my mom and dad\u2019s level of comfort with technology, because my dad has had to use technology throughout his ongoing career, and my mom basically stopped being force to use and learn new technology 20 years ago.<\/span><\/i><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">After our conversation, I used the 5E framework to examine how customers like my dad would react to an IoT product used to track their health. <\/span><\/p>\n<p><b>Entice<\/b><\/p>\n<p><span style=\"font-weight: 400\">The idea of new technology alone is definitely enticing to my dad, and it does not take much to convince him that a new product is worth his time and money. He already enjoys tracking his health so a product that promises an easy tracking system would definitely entice him. <\/span><\/p>\n<p><b>Enter<\/b><\/p>\n<p><span style=\"font-weight: 400\">He would \u201center\u201d the product experience by setting up and getting used to the product. I feel pretty confident that he would have no trouble getting accustomed to a new device, and would be able to figure out the new technology pretty quickly.<\/span><\/p>\n<p><b>Engage<\/b><\/p>\n<p><span style=\"font-weight: 400\">My dad is already pretty good at staying engaged with technology, and keeping up with a tracking system that requires him to provide input multiple times a day. I feel confident that he would be able to stay engaged with a product that tracks his health. <\/span><\/p>\n<p><b>Extend<\/b><\/p>\n<p><span style=\"font-weight: 400\">Again, I removed the \u201cExit\u201d step in the framework. Ideally, our product would become an integral part of our customer\u2019s daily routine as he or she moves through every stage of life. My dad also expressed willingness to continue tracking his health as he grows older, so chances are high that consumers like him will definitely extend their usage of this product. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Individual Interview #2 &#8212; Sophie Brown Type: Individual Phone Interview Date: 2\/26\/17 Subject: Walter Brown For my second ethnographic interview, I spoke with my dad, Walter Brown. My mom and dad have very different opinions and habits concerning technology, so I knew that interviewing both of them would provide me with two extreme viewpoints from [&hellip;]<\/p>\n","protected":false},"author":2385,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[187905],"tags":[],"class_list":["post-420","post","type-post","status-publish","format-standard","hentry","category-optum"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/users\/2385"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/comments?post=420"}],"version-history":[{"count":1,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/420\/revisions"}],"predecessor-version":[{"id":421,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/posts\/420\/revisions\/421"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/media?parent=420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/categories?post=420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.nd.edu\/innovation-and-design-thinking\/wp-json\/wp\/v2\/tags?post=420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}