Indiana Election Coverage: Driven by the Sentiment of the Electorate?

In analyzing coverage of the presidential election across Indiana media, I looked at articles from three papers: the Indianapolis Star, the Journal Gazette of Fort Wayne, and the Evansville Courier & Press. One trend that I immediately noticed across all three papers’ websites was that they seemed to pay more attention to the state and local election results and aftermath than those of the presidential race. None of the three websites had a story related to the presidential election placed very prominently on their “news” or “politics” page, and I had to do a bit of searching to find their coverage of the presidential election. Most of the featured political stories on these three websites discussed the results and significance of state and local races, and most of the stories on the presidential race were picked up from other newspapers or media sources with a more national base. This smaller amount of reporting and coverage on the presidential race is probably largely due to only having the access and resources needed to directly cover local races. It may also, however, reflect the Republican leaning of the state, and knowledge that many readers will not want to read lengthy pieces touting or analyzing President Obama’s victory. Because Indiana was won decisively by Governor Romney on Tuesday, there may not be great demand for extensive coverage on a national decision that did not reflect the state’s popular opinions. The coverage of state and local elections, on the other hand, are guaranteed to deliver favorable news and analysis to at least a considerable portion of readers.

It was also interesting considering the angles by which some of the stories discussed the presidential election. One story in the Indianapolis Star focused mostly on how Romney won Indiana decidedly and how Obama was unable to generate enthusiasm in the state as he did in 2008. The story quotes a professor from Indiana University in Bloomington as saying there was “a lot less excitement” for Obama in this election than the last. The article also mentions that Obama did not visit Indiana once this election cycle, as his campaign likely sensed that chances of victory were very low. A story on the website of the Journal Gazette, originally from Bloomberg News and titled “A nation divided?”, focused on how Obama gained the votes of a large majority of minority and women voters, while Romney gained a significant majority of votes from white and male voters. This article seems to portray a narrative where there is a widening ideological gap between different segments of the American population. This narrative, along with the perspective that shows Obama failed to generate much support in Indiana, draws attention to the fact that neither candidate was able to develop a wide, diverse base of support across the country, and presents the idea that despite Obama’s victory, the nation is not necessarily united behind him. It seems that there might be a subtle yet intentional negative backdrop given to coverage of the presidential election results in these Indiana papers.

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