{"id":358,"date":"2015-07-21T12:22:02","date_gmt":"2015-07-21T12:22:02","guid":{"rendered":"http:\/\/blogs.nd.edu\/ndedtechguy\/?p=358"},"modified":"2015-07-21T12:22:02","modified_gmt":"2015-07-21T12:22:02","slug":"the-pc-industry-is-a-4-alarm-dumpster-fire","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/ndedtechguy\/?p=358","title":{"rendered":"The PC industry is a 4 alarm dumpster fire"},"content":{"rendered":"<p>PC sales were\u00a0down about 9.5 percent in the second quarter of 2015\u00a0which is the biggest drop in 2 years. Overall Gartner expects the market to drop 4% for the year. As John Gruber points out, the iOS market is almost as large as the computer market.<\/p>\n<blockquote><p>To put Apple\u2019s current industry position in perspective, the company probably sold somewhere between 60-65 million iOS devices last quarter. (I\u2019m guessing ~50 million iPhones, ~10-12 million iPads, and a handful of million iPod Touches.) The average selling price of a PC <a href=\"http:\/\/www.statista.com\/statistics\/203759\/average-selling-price-of-desktop-pcs-worldwide\/\">has fallen to under $400<\/a>. The average selling price of an iPhone <a href=\"http:\/\/appleinsider.com\/articles\/15\/07\/16\/ubs-forecasts-iphone-asp-at-660-pushing-apples-june-margins-to-409\">has been estimated to be as high as $660<\/a>. So while iOS devices, taken as a whole, might still fall a few million units short of the PC industry, they\u2019re clearly generating more in revenue. More importantly, the PC industry operates on razor-thin margins; iOS devices sell with remarkably high margins.<\/p><\/blockquote>\n<p>68.4 million units in the PC industry vs 60 million iOS devices. When you look at the margin discrepancy, the situation is just pitiful. PC\u00a0manufacturers make a pittance per unit compared to\u00a0Apple&#8217;s margin on their mobile devices.<\/p>\n<p>And while the PC sales dropped 9.8% compared to Q2 of 2014, Apple is actually\u00a0up about 10% in the same period. Apple still doesn&#8217;t make much of their profit on the Mac lineup, for now, but I expect to see that changing. I suspect that as more and more people that live their lives on their iPhones need new computers, they&#8217;ll start switching to Macs.<\/p>\n<p>Tour any university and look at the computers that students are using. At least\u00a075% of our students are using Macs. Every year the incoming freshmen push that number higher. As these students leave and join the workforce, they take their buying preferences with them. These are the people that will be making purchasing decisions for companies in the\u00a0years to come. Do you think they&#8217;re going to be buying cheap PC\u00a0desktops? If Apple can start paying attention to providing the enterprise market with the tools they need to manage\u00a0Macs effectively, Apple is poised to grab a much larger chunk of the PC market.<\/p>\n<p>Source: <em><a href=\"http:\/\/daringfireball.net\/linked\/2015\/07\/17\/apple-vs-pc-industry\">Daring Fireball: Apple vs. the PC Industry<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PC sales were\u00a0down about 9.5 percent in the second quarter of 2015\u00a0which is the biggest drop in 2 years. Overall Gartner expects the market to drop 4% for the year. As John Gruber points out, the iOS market is almost as large as the computer market. To put Apple\u2019s current industry position in perspective, the &hellip; <a href=\"https:\/\/sites.nd.edu\/ndedtechguy\/?p=358\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">The PC industry is a 4 alarm dumpster fire<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":637,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-358","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The PC industry is a 4 alarm dumpster fire - ND EdTech - EdTech Topics at Notre Dame<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sites.nd.edu\/ndedtechguy\/?p=358\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The PC industry is a 4 alarm dumpster fire - ND EdTech - EdTech Topics at Notre Dame\" \/>\n<meta property=\"og:description\" content=\"PC sales were\u00a0down about 9.5 percent in the second quarter of 2015\u00a0which is the biggest drop in 2 years. Overall Gartner expects the market to drop 4% for the year. As John Gruber points out, the iOS market is almost as large as the computer market. 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Charles investigates, evaluates, and explores new instructional technologies. He also works with faculty to choose appropriate tools and products to help them achieve their teaching goals. Most recently he has been deploying a lecture capture system and creating spaces and systems that allow faculty and students to easily create digital video content. These include a limited deployment of Echo360, a Lightboard for the College of Science and a One Button Studio for the Hesburgh Library. 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