So, Campaign is great because they’ve put all of their resources in one spot: Campaign Resource Center. This is also readily available via the UR Intranet site with a nice, large, shiny button. Pretty much everything you need will be housed here, but as is generally the case, we’re a pretty fast-moving place, and new initiatives are announced all the time as we get funding in for other priorities. To that end, you’ll work very closely with your AAD, or Academic Advancement Director, for the particular initiative or school that your benefactor is interested in (i.e., you’ll work with one person for the College of Engineering, another for the College of Arts & Letters, etc). They are all phenomenal resources for you on the latest and greatest priorities that the academy is targeting.

We do have a Regional Associate who works with the Campaign, too! Marcia Hittner is out of our New York office and is another great person for you to work with on questions you may have. An example of a specific go-to for her:

One thing to note: when you work with an AAD to create what’s called a “formal proposal” for a benefactor, they will initiate the process with Storytelling & Engagement for the physical creation of said proposal. This formal proposal is not the gift agreement that we’re used to creating once the benefactor is ready to sign; rather, this is a very targeted, very specific tool that the regional directors take to the benefactor to fully explain the story of how their gift will impact the University and her students. Sometimes, multiple initiatives are included in this proposal (so, if the benefactor wants to know more about Sacred Music and about Adult Stem Cell research, we can do that).

If you have questions about the proposal and its status through the team in Storytelling & Engagement, you’ll want to direct your questions to Lin Wang, who is their project coordinator. She also keeps the Campaign Resources / Marketing BOX folder up-to-date.