The idea of being Rationally Irrational is not a novel one and is being taught in classrooms all of the country.  The idea  that agents in the economy participate in sub-optimal ways is just now being introduced in economics.  This fledgling branch of economics is known as behavior economics.  Believers and contributors to this field try to marry psychology with economics in meaning ways. This blog aims to marry topics we learn in class with real world applications often incorporating behavioral economic ideas.