Annual Giving and Strategic Marketing Spring Mailings

Dear Colleagues,

Annual Giving and Strategic Marketing have been busy developing Spring mailings – here is an update:

On Tuesday, March 4, the Spring mailing to the Athletics Segment was mailed. This included Rockne Heritage Fund Members, those who earned a Monogram, played sports, and parents of student athletes.  For questions please contact Brian Powell.

On Friday, March 14, the Reunion Spring Mailing was mailed. Included in this mailing were alumni who graduated in the years ending in 4 or 9. The main content was a letter from the Reunion Giving Reps to their classmates. For questions on this mailing please contact, Mark Naman, Director of Strategic Marketing

On Friday, March 21, the Annual Giving Spring Mailing will be sent. This mailing is sent to all alumni, parents, and friends who aren’t in one of the other Spring Mailings. This mailing is a folded brochure that hopefully will inspire our constituents through nostalgic images and phrases to make a gift to the University. This piece also includes three stories reflecting the development of relationships at Notre Dame.  A huge thank you to University Communications, Morgan Bullock and Lindahl Wiegand for their vision and creativity on this piece! Please contact me if you have any questions.

Scheduled for Friday, March 28, is the MNA/MSA rollout mailing for MCOB. This piece invites graduate alumni with an MNA or MSA degree to join the John Cardinal O’Hara Society. For questions please contact Jim Cunningham, Director, John Cardinal O’Hara Society.

Scheduled for Friday, April 4, is the Spring mailing to the Law and MBA segments. Included in the Law mailing are alumni with a Law degree, double domers with a law degree, members of the Order of St. Thomas More, and benefactors who give to the Law School. Included in the MBA mailing are alumni with an MBA/EMBA degree, double domers with an MBA degree, members of the John Cardinal O’Hara Society, and benefactors who give to MBA/EMBA programs. For questions please contact Patti McLaughlin, Associate Director, Law School Annual Fund Executive Director, Order of St. Thomas More or Jim Cunningham, Director, John Cardinal O’Hara Society.

In addition, email teasers, chasers, and solicitations are planned to accompany each of mailings.

Thank you,

Amy Schell, Director, Annual Giving Marketing and Operations

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