A direct mail solicitation to undergraduate alumni in our recruitment population will drop on March 11. The total audience is 52,000 and does not include anyone with a FY16 gift. A follow-up email solicitation will be sent on March 20.
The theme of the piece is “Notre Dame Golden Moments,” which features five undergraduate alumni sharing their favorite Notre Dame memories. The marketing objective is to encourage gifts that help today’s students create their own Notre Dame stories. The reply card in the mailing also includes space for undergraduate alumni to write back and share their own personal Notre Dame Golden Moments. They can also do this online at supporting.nd.edu/goldenmoments.
Andrea Bullock, Lindahl Chase, Pablo Martinez