{"id":304,"date":"2012-02-14T21:57:07","date_gmt":"2012-02-15T02:57:07","guid":{"rendered":"http:\/\/blogs.nd.edu\/yankswatchingtelly\/?p=304"},"modified":"2012-02-14T21:57:07","modified_gmt":"2012-02-15T02:57:07","slug":"peep-show-mirrors-channel-4s-tapping-campaign","status":"publish","type":"post","link":"https:\/\/sites.nd.edu\/yankswatchingtelly\/?p=304","title":{"rendered":"Peep Show Mirrors Channel 4’s “Tapping” Campaign"},"content":{"rendered":"

I cannot seem to recall any television show that implements as many point-of-view shots as Channel 4’s Peep Show<\/em>. Nevertheless, I found it quite easy to become adjusted to the show’s direct address style in the “Wedding” episode that we screened in class. Once acclimated to the unique filming technique, one could argue that the viewer is able to get even more wrapped up in the narrative of the story. We see what the characters see, and can even hear what they say in their minds. This profound connection is also evidenced in Catherine Johnson’s detailing of the “tapping” commercials created by Channel 4.<\/p>\n

According to Johnson, “In the campaign, different stars associated with Channel 4 would approach the screen and appear to tap on it from within the television set. These short segments, which ran only a few seconds, were particularly powerful in their direct address to the viewer” (Johnson, 90). These advertising strategies involving direct contact with viewers allowed audiences to connect with the stars. The reaching out that these stars are making in the “tapping” advertisements can be seen on a larger scale in the filming styles of Peep Show<\/em>.<\/p>\n

Channel 4’s “tapping” campaign and Peep Show <\/em>both manage to break the fourth wall and allow viewers to become a part of their performance. When Mark and Jeremy are talking to one another we feel as if we are a part of the conversation. We even feel their intense stress as they are hiding up in the church balcony in the attempt to avoid the wedding ceremony. This intimateness is similarly sought out when Channel 4 stars tap our television screens in the commercials in order to invoke a further connection. It is no surprise that these techniques are used by the provacative and edgy Channel 4. Although they are unconventional, they still succeed in getting the viewer’s attention and allow them to bond with the broadcaster.<\/p>\n","protected":false},"excerpt":{"rendered":"

I cannot seem to recall any television show that implements as many point-of-view shots as Channel 4’s Peep Show. Nevertheless, I found it quite easy to become adjusted to the show’s direct address style in the “Wedding” episode that we … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":584,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-304","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=\/wp\/v2\/posts\/304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=\/wp\/v2\/users\/584"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=304"}],"version-history":[{"count":2,"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=\/wp\/v2\/posts\/304\/revisions"}],"predecessor-version":[{"id":306,"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=\/wp\/v2\/posts\/304\/revisions\/306"}],"wp:attachment":[{"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.nd.edu\/yankswatchingtelly\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}