I’ve begun writing the first chapter of the book, which will focus on the institutional contexts that fostered Beyond Our Control, specifically the city of South Bend, Junior Achievement, and WNDU. About South Bend in the 1970s, as you might already know, things weren’t great! But contrary to the conventional wisdom, it wasn’t solely the Studebaker car company’s fault. Please go read all of Joseph Molnar’s fascinating “More People” series to better understand how population declines and White Flight were at the heart of South Bend’s problems during BOC’s lifespan. But regardless of the confirmable fallout from Studebaker’s collapse on the city’s civic health, and despite wider deindustrialization affecting not just South Bend but the entire industrial Midwest, Studebaker would carry almost singular blame for the city’s struggles within South Bend’s collective psyche for decades to come. Such lingering resentment of Studebaker is clear in BOC’s “1959 Studefaker!” sketch, which aired in 1970, seven years after the company’s closure.
The disparity between the car’s decrepit state and the voiceover’s bright focus on the future comes across as a combined rebuke to Studebaker’s 1950s arrogance and an elegy for any hopes that an actual young couple would be able to enjoy the surviving tokens of South Bend’s famed past.
Incidentally, this sketch was reportedly the only one in the show’s history that stirred up the threat of legal action toward WNDU. The owners of the Dew Drop Inn objected to the editing’s juxataposition of their restaurant with the Pink Pussycat, which locals would have recognized as a strip club, claiming that the sketch defamed their legitimate establishment. Sales advisor Joe Dundon described being called to the station manager’s office, genuinely nervous about what WNDU’s lawyer would report about the potential legal consequences of the kids’ mockery. He and Dave Williams cued up the tape; 15 seconds in, the lawyer started to snicker, then emitted a full belly laugh as the car hit the streets. At the end of the sketch, he exclaimed, “Let them sue!” Joe and Dave were prepared to issue an apology on next week’s show if the Dew Drop Inn demanded it, but they never heard back from the owners again.
More importantly, this sketch indicates that Beyond Our Control offered a lifeline for the area’s most creative youth, not simply in offering something to do on a regular basis but more broadly providing a place for them to convey their frustrations through an originative outlet. 1974-75 company member Charles Mueller described the BOC comedy ethos as “the release of tension of kids knowing bullshit when they see it and not having any outlet. Because you know, South Bend, Indiana, was pretty straight-laced in the 70s. And I think Beyond Our Control gave us the latitude to release that tension.” The BOCers recognized that the city was being torn down around them seemingly without concern for the impact on their futures, but they tried to build something of value upon its rubble.
Fantastic anecdote, thanks!
When doing the voice over, you might think I mispronounced “suave styling and chic lines” on purpose….but I actually thought that’s how they were pronounced. I didn’t redo it, because Dave thought that made it even funnier