Ethnography Summary – Sophia

Sophia

Date: 3/27/17

Type: Individual Interview

Location: In person

Team Participants: Conducted interview alone

User Characteristics:

-African American

-14 years old

-Oldest of seven siblings

-Loves to paint

-Attends Thomas A Edison Middle School

Memorable Quotes:

“Most days I can’t go to the club because I have to stay home and look after my little brothers and sisters.”

“I wish I could go to the club every day but my mom is too busy driving around my siblings to their activities to drop me off.”

Top 3 Learnings:

  1. The Boys and Girls Club is not a top priority to busy parents.
  2. Access and transportation to the club is a tremendous obstacle for many of the children.
  3. The club needs to act as an “after school program” where parents can take all of their children of multiple ages at the same time.

Key Insight: The club needs to articulate its importance to the overall development of the children. This will entice parents to bring their children to the club on a daily basis. However, if there was some sort of transportation for children who cannot drive themselves, this would allow many children regular access to the club and not have to depend on their parents’ schedules.