Category: Projects Spring 2017

User Scenarios

Posted on by Sarah

Prototype→Bring a friend day/ guest lecturer

Problem: We need to help BGCA increase the “Cool” factor. Once we do this, the    transportation problem will fix itself.

Entice: We can advertise on social media and make fliers about the special guest lecturer who is coming to the club and each member can bring a friend for free. The BGCA members can also spread word to their friends about the event.

Enter: Once we have a headcount, we could do our best to get everyone there via Ms. Camille’s van and by having other volunteers drive.

Engage: The event will promote a fun atmosphere with food and drinks. We will make sure the guest is relevant and interesting to the teenagers. After the lecture, the guest can do some sort of interactive activity with the kids.

Exit: After the day is over, the club members and friends leave with a positive view of the club.

Extend: The members and their friends will share this experience by posting pictures on social media.

User Scenario

Posted on by Daniel

User Scenario:

User Pain Point: Users for our service include both medical offices and the patients that utilize these medical offices for consultations, appointments, etc. The offices face trouble in the form of lost revenue when patients miss appointments due to lack of access to transportation. Further, patients who miss appointments due to lack of access to transportation miss out on crucial medical services necessary to their wellbeing. Entice: Patients and offices are enticed to implement this service because there is currently a high demand for reliable transportation options for people living in low income situations. Patients specifically will be enticed to use this service in order to gain valuable insights to the resources available for transportation to and from doctor visits. These resources primarily focus on subsidized, scheduled, and reliable transportation.  Patients will also be enticed with the rewards system that is attached to our service. We are going to continue to  test which reward will have the maximum benefit but at this point we are thinking that when the patient uses the service they receive “uber points” to use for transportation at their own discretion. Enter: Patients specifically enter this service the moment that they schedule an appointment. When scheduling appointments, patients are referred to this service so that they have the ability to examine potential transportation options and costs. Additionally, offices enter this service at the same point in time so that they can also be assured that patients are aware of all available transportation options and costs.
Engage: Patients are engaged with the service the moment they begin to commute from their starting location to the desired hospital location through the use of the app. How convenient the overall use and implementation of app, minimal waiting time, accuracy, and positive experience with other individuals during commute are all factors that will measure how engaged the user is. Exit: When users arrive to their destination using the app to find the transportation method that most suits them.  Volunteers and other SJHS employees will readily welcome patients as they enter at their specific appointments. Extend: Users extend the use of this service by using it repeatedly for the long-term or even as a primary means of transportation to get to their appointments. The rewards system is designed to incentivize users to continue using the service.

 

Ethnography Summary – Elizabeth

Posted on by Calvin

Elizabeth

Date: 3/29/17

Type: Individual Interview

Location: In person

Team Participants: Conducted interview alone

User Characteristics:

-Attends Clay High School

-Caucasian

-Competitive dancer

-15 years old

-Only child

Memorable Quotes:

“I usually only go to the club if my Dad gets off work early so that he can take me…which is only about once a week.”

“I used to love going to the club when I was younger and not as involved with dancing, but now I devote a lot of my free time to dance.”

Top 3 Learnings:

  1. The older the kids get, the less of a priority it is for them to go to the club.
  2. Other aspects in teenagers lives take precedence over going to the club with a bunch of little kids.
  3. Kids with extra curricular activities are less likely to attend the club.

Key Insight: Transportation to the club is still a struggle even when the child comes from a steady household with stable parents. The club needs to find a way to attract older kids to come more often and offer more non-academic resources.

 

Ethnography Summary – Marcus

Posted on by Calvin

Marcus

Date: 3/29/17

Type: Individual Interview

Location: In person

Team Participants: Conducted interview alone

User Characteristics:

-Attends St. Joseph High School

-Mexican

-16 years old

-Struggles with math

Memorable Quotes:

“I love going to the club. I try and go at least three times a week.”

“My friends and I usually carpool and switch off who drives to the club each day.”

Top 3 Learnings:

  1. The kids realize as they get older that the club acts as a great resource if they’re having trouble in school.
  2. Having access to a car on a daily basis is a significant contributor to their attendance at the club.
  3. Creating strong relationships between the volunteers/employees and the kids is very important.

Key Insight: Connecting the kids with one another that attend the same school could greatly help the transportation issues that many kids have. They are able to carpool and not rely so heavily on their parents every night. Also, keeping a good balance between fun and school is key in keeping the older kids interested in going to the club.

Ethnography Summary – Sophia

Posted on by Calvin

Sophia

Date: 3/27/17

Type: Individual Interview

Location: In person

Team Participants: Conducted interview alone

User Characteristics:

-African American

-14 years old

-Oldest of seven siblings

-Loves to paint

-Attends Thomas A Edison Middle School

Memorable Quotes:

“Most days I can’t go to the club because I have to stay home and look after my little brothers and sisters.”

“I wish I could go to the club every day but my mom is too busy driving around my siblings to their activities to drop me off.”

Top 3 Learnings:

  1. The Boys and Girls Club is not a top priority to busy parents.
  2. Access and transportation to the club is a tremendous obstacle for many of the children.
  3. The club needs to act as an “after school program” where parents can take all of their children of multiple ages at the same time.

Key Insight: The club needs to articulate its importance to the overall development of the children. This will entice parents to bring their children to the club on a daily basis. However, if there was some sort of transportation for children who cannot drive themselves, this would allow many children regular access to the club and not have to depend on their parents’ schedules.

Prototype Feedback

Posted on by Wendy

Solution 1: Animal Volunteering

  • Positive feedback
    • Provide more incentives (i.e. bus passes) in exchange for volunteering
    • Every user we interviewed strongly liked the idea
    • Unique solution, unlike any current service provided
  • Negative feedback
    • May need more of an incentive to volunteer (i.e. bus passes)

Solution 2: Mentor Program

  • Positive feedback
    • Some users thought they would only connect with the mentor if they had previously been homeless/drug addict
    • Some users are not looking to connect with people one-on-one
    • Some users were hesitant that the relationship would be “artificial” and “forced”
  • Negative Feedback
    • Most users did not have strong reactions to the idea – neither loving nor hating it

Solution 3: Exercise

  • Positive feedback
    • Younger user (age 22) liked the idea of having an instructor
  • Negative feedback
    • Old male user (age 49) liked the idea, but wanted to work out alone, not in a class
    • Most users believed it would be intimidating and lacked interest in trying it
    • Most users did not value exercise

 

Story Telling Canvas – Final Presentation

Posted on by Graciela Hasbun

Subject- What is the story about?

  • Our ideation process trying to come up with a solution for transportation issues for low income patients in  SJHS

Goal- What do you want to achieve with this story

  • Present a viable and suitable solution and prototype

Audience

  • SJHS administration and offices of community outreach

Before – what does your audience think, feel , know, want, before they have experienced your story

  • Gallery Day
  • details on the problem
  • About the class
  • Failed solutions
  • Want
    • solution
    • cost effective
    • no liability or legal issues
    • not alot of required man power or capital

set the scene – what do you need to introduce?

  • process used
  • ethnography
  • guiding principles
  • trends
  • immersions
  • past failed attempts

make your point

  • solutions
  • how it fits needs
  • how its integrated into existing system
  • babysitting
  • rewards

conclusion

  • who it helps
  • how to move forward
  • cost
  • reduction of missed and skipped appointments

After

  • a sense of hope
  • desire to look into it more
  • desire to pass along ideas
  • excitement about future

 

Workarounds

Posted on by Calvin

This workaround is helping solve the problem of not having a vase for flowers in my friend’s room. Instead, she used two empty beer bottles filled with water to place them in there, while it also providing a fun alternative to a vase. It also utilizes the length of the stem that could topple over a smaller vase, a problem that the long neck bottle solves.