Debates matter. I would argue that it is not the material debated so much as how the candidates appear while debating. Since the advent of television and debates during Kennedy/Nixon, these events have become moments of likeability and image. Those who watch the debates are focused on how comfortable or how commanding each candidate looks up on stage. What they are saying is important but it is the same talking points and facts that the public hears during the entire campaign. This is a moment of live national exposure for each candidate. Reactions on twitter for last night’s debate were overwhelmingly aimed towards how Romney or Obama were being perceived. I believe that the debates are essentially a performance, acing your lines and handling yourself in a way that can benefit your image as a knowledgable, confident leader. This is something the public reacts strongly to. The debates may not reveal anything important or novel within each candidate’s policy, ideology, or plans but it still remains an important force on the road to the White House. Candidates can really define themselves during these moments and at other times, they can see their unraveling. Should these debates matter for more intellectual reasons? Probably but in this visual media that focuses on the horse race and campaign strategy, image reigns. And the debates set a perfect stage for the public to see how each candidate conducts himself in a national event. It is not about what they are saying. It’s about how they are saying it.