Welcome to the Celebration of Two Distinguished Careers in Marketing:
Join us as we honor the remarkable careers of Bill Wilkie and John Sherry, two visionary scholars whose contributions have helped shape the field of marketing and consumer behavior.This special conference brings together colleagues, former students, and other leading thinkers to celebrate their profound impact—not only on marketing theory and practice but also on the broader societal role of marketing. Their scholarship has inspired generations of researchers, and their mentorship has cultivated some of today’s most influential marketing leaders. We invite you to engage in meaningful discussions, reflect on their legacies, and explore the future directions of the field they have helped define.
Registration form link: https://forms.gle/3kMykK361ihuhneB6