John F. Sherry, Jr. is an emeritus professor at the University of Notre Dame, renowned for his contributions to marketing and anthropology. He held the Raymond W. & Kenneth G. Herrick Professor of Marketing position and served as Chairman of the Department of Marketing from 2005 to 2014.
Before joining Notre Dame in 2005, Sherry spent two decades at Northwestern University’s Kellogg School of Management. His research focuses on the sociocultural and symbolic dimensions of consumption and the cultural ecology of marketing. He has conducted research, taught, and lectured globally.
Sherry is a Fellow of both the American Anthropological Association and the Society for Applied Anthropology. He has served as President of the Consumer Culture Theory Consortium and the Association for Consumer Research and was an Associate Editor of the Journal of Consumer Research. He has edited and authored 10 books and more than 100 articles and chapters.
His academic background includes a Bachelor of Arts in English and Anthropology from the University of Notre Dame (1974) and a Ph.D. in Anthropology from the University of Illinois at Urbana-Champaign (1983).
Sherry’s work has significantly influenced the fields of marketing and consumer behavior, particularly through his anthropological approach to understanding consumption.
John F. Sherry has been cited 25,379 times according to his Google Scholar profile. Some of his most cited works include:
- The sacred and the profane in consumer behavior: Theodicy on the odyssey (cited 3,142 times)
- Teaching old brands new tricks: Retro branding and the revival of brand meaning (cited 2,461 times)
- Gift giving in anthropological perspective (cited 1,732 times)
- Fast fashion, sustainability, and the ethical appeal of luxury brands (cited 1,401 times)
- A naturalistic inquiry into buyer and seller behavior at a swap meet (cited 1,289 times)