Ads That Play to Your Gender

Posted on February 23, 2012 by Christine

Not TV, but relevant enough: “A billboard that went up on Wednesday in London uses facial-recognition technology to know – 90% of the time – whether you’re a man or woman. And it gives you a different advertisement depending on your gender.”

About Christine

Christine Becker is an Associate Professor in the Department of Film, Television, and Theatre at the University of Notre Dame.
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4 Responses to Ads That Play to Your Gender

  1. Maija says:
    February 24, 2012 at 12:58 am

    This is just asking for someone to get offended when it identifies him/her as the wrong gender.

  2. Michael says:
    February 26, 2012 at 10:33 pm

    This reminds me of the facial recognition problems with identifying black genders that plagued the launch of Microsoft’s recognition camera called the Kinect for XBox 360. Was a huge problem for the company because part of a whole race was not given the whole product experience even though they paid the same price as everyone else.

  3. Michael says:
    February 26, 2012 at 10:33 pm

    This reminds me of the facial recognition problems with identifying black genders that plagued the launch of Microsoft’s recognition camera called the Kinect for XBox 360. Was a huge problem for the company because part of a whole race was not given the whole product experience even though they paid the same price as everyone else.

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