ITV’s Comedy Efforts

Broadcast reports that ITV is making a big push into scripted comedy, especially of the mass, pre-watershed sort. ITV’s director of entertainment and comedy says: “We dropped out of the comedy game and it feels like there has been incompleteness in the schedule. It’s now the genre we want to make a big splash in.”

About Christine

Christine Becker is an Associate Professor in the Department of Film, Television, and Theatre at the University of Notre Dame.
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