I am pleased to announce that Anne Faherty ’73 SMC will begin her role as Affinity Programs Marketing Director for the Alumni Association on Monday, March 14. This is a new position that will report to me. Anne will be responsible for the strategic direction, administration and marketing of the Notre Dame affinity credit card and banking program, as well as the Alumni Association’s other affinity and partnership programs, including the Liberty Mutual Insurance program, and the license plate programs.
Anne has been working part-time in the NDAA since July 2010. She has led the successful rollout of the affinity credit card and banking program with Bank of America. In fact, we produced the largest number of new credit card accounts in BofA’s collegiate sector in 2010, despite that fact that our credit card didn’t launch until July.
Anne has extensive experience in credit card marketing. She spent more than 20 years at Pathfinders Advertising & Marketing Group, a local marketing/advertising agency. Bank of America’s credit card division was one of Pathfinders’ clients. And, Anne managed that account for 12 years, building it into the agency’s largest account. In that role, she developed strategies and campaigns to market BofA’s credit cards through direct mail, print and broadcast advertising, online marketing, PR and other channels. Anne received her BA in Humanistic Studies from Saint Mary’s College.
Please join me in congratulating Anne on her new position.