ICC 2023: ‘rePurpose’ – Enhancing Network Tests and User Experience

We’re thrilled to announce that our innovative paper titled “rePurpose: A Case for Versatile Network Measurement” has been published at ICC 2023. The study introduces ‘rePurpose’, a system designed to transform the way network speed tests are conducted.

Recognizing the high data consumption and lack of practical use of data in traditional network throughput tests, ‘rePurpose’ innovatively uses useful content, such as ads, to conduct periodic speed tests. This approach not only significantly reduces data cost (up to 90% in our evaluation) but also improves user Quality of Experience (QoE) by reducing or eliminating startup delay for videos and ads by up to five seconds.

The system works seamlessly within the existing ad ecosystem to pre-stage ads, effectively balancing network measurement efficiency and user QoE. We look forward to seeing the positive changes ‘rePurpose’ can bring to the field. More detailed findings are shared in our paper. Stay tuned for more exciting updates!