Dear Colleagues,

I am pleased to announce a few organizational changes effective immediately for Annual Giving and Strategic Marketing (AGSM).  These changes are a result of a continued alignment in the structure of the team to support the primary goals of driving philanthropy and donor growth,  as well as alignment with the goals of our OAD process.

The new organization will have three primary teams:

Annual Giving Funds – This group will drive revenue, participation and donor satisfaction for each of the funds in Annual Giving.  It will include the Notre Dame Fund, Sorin Society, Badin Guild, Athletics Annual Giving, Law Annual Giving and MBA Annual Giving.  This team will be lead by Amy Schell.

Operations and Technology – This group will include all of the core capabilities required to engage and develop relationships with prospects and donors including: Online Technology, Direct Mail, Phone Center, Marketing & CRM Tools, Analytics & Reporting, Data and List Management, and Donor Experience. This team will be lead by Mark Naman.

Strategic Marketing – This group will lead engagement and development of prospects and donors in segments critical to our donor growth and revenue goals.  It will include segment leaders for Young Alumni, Alumni 21+ years out, Parents Program, Student Philanthropy and the Proud to Be ND program.  We will be posting the Director role for the leader of this team.

Please join me in congratulating Amy and Mark on their expanded roles, and thanking Kevin Madden for his service as Director of Recognition Societies.

In Notre Dame,

Brian Couch, Sr. Director, Annual Giving & Strategic Marketing