Annual Giving & Strategic Marketing’s Renewal and Upgrade segments of the Summer Mailing dropped on Friday, June 5. The direct mail piece was sent in a #10 envelope and includes a BRE and reply card and separate insert promoting two special offers: 1) Proud to Be ND Leprechaun lapel pin for gifts of $54 or more, and; 2) Proud to Be ND flag (3 x 5 feet) for joining a Recognition Society.

The Recruitment segments of the Summer Mailing will drop Friday, June 12. The direct mail piece will be sent in a #10 envelope and include a BRE and reply card and separate insert with pin and flag offerings, as well as the inclusion of four Proud to Be ND stickers for a computer keyboard.

Both mail drops will be followed by email campaigns through the end of the month Special thanks to the IS team for all their support during this process.

Here are images of the offering insert and a sample of the recruitment messaging.

-Amy Schell