Today we were talking about key assumptions and how things can go terribly wrong when you don’t properly troubleshoot your ideas before putting too much stock in them. I thought it would be interesting to think about what assumptions companies often rely on, and how entrepreneurs tested and validated those assumptions. This article contains a number of questions that businesses should ask of themselves, and I’ve noticed, just through pitches and having a venture coach, that the ability to answer these questions, or even show that you’ve thought about them, shows potential funders that you’re serious about making sure your product will be valuable in the market.