More about effectual reasoning

Here is a link to one of Saras Sarasvathy’s sites where more about effectuation is explained.  There are links to several short, readable articles.  Note that this is the site for the Society for Effectual Action, which seeks not only to expand understanding about entrepreneurship, but to apply the principles Dr. Sarasvathy has uncovered to other areas, as well.

http://www.effectuation.org/learn/effectuation-101

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