This reminded me of our discussions from the last 2 classes. It’s crazy to think that people couldn’t see the genius of the internet, because now, it would be very hard to go even a day without using it.
Yes, entrepreneurs need to test their ideas to see how the market will respond. But on the flip side of the coin, it’s important to remember that with novel ideas such as the internet, it’s hard to do that; it’s hard for people to see the utility in something that they simply can’t conceptualize. It’s a good thing Bill Gates didn’t take the criticism too hard and give up on his idea!
https://www.youtube.com/watch?v=U1jwWwJ-Mxc – recent Super Bowl commercial from BMW.
BMW has a take on this topic in their Super Bowl ad this year.
https://www.youtube.com/watch?v=U1jwWwJ-Mxc