Two congressmen, Democratic Representative Beto O’Rouke and Republican Representative Will Hurd, are in the midst of a cross-country road trip together after snowstorms in the northeast led to flight cancellations. They are livestreaming their trip to Facebook and Periscope, and taking and answering questions from calls and online comments.

While an article by The Atlantic deemed their efforts, in part, a “bid to generate feel-good headlines,” I think the their decision to livestream is notable for several reasons. First, perhaps most obviously, it’s an effort to reach across party lines and find common ground. Second, their use of technology is unprecedented; by “livestreaming” and taking and answering questions in real time, there is little room for canned, superficial responses, and more room for genuine response.

Finally, I think their endeavor also demonstrates an entrepreneurial spirit. Although livestreaming is a temporary platform, it’s a non-traditional way to market their ideas (as well as themselves for future campaigns). Indeed, as The Atlantic states: “Apart from the potential for sleep deprivation, the road trip is a relatively low-risk, and low-cost, way for O’Rourke and Hurd to attempt to cast themselves as politicians working to advance civil, and productive, reach-across-the-aisle dialogue.”

Their “cross country town hall meeting” is unprecedented, innovative, and fosters a broader social purpose—much like entrepreneurship.