I found this article to be particularly interesting. Many people, when attempting to solve a problem, or enter into a new market, invariably ask “how?” E.g., “How can we solve this problem? How can we enter that market?” Often, as the article propounds, people fail to ask the most pertinent question in any successful endeavor: “Why are we solving this problem?” Why should we enter this market?”
As our group was brainstorming various social problems to tackle, we perpetually asked: How? What? Where? But, we drifted away from asking “Why?” It was only after we starting asking “Why?” that our idea really took off.
LOVE this observation! The “why” can be the most meaningful question of all.