Pepsi Ignites Outrage With Kendall Jenner Ad

The last portion of this article brings home the point that entrepreneurs must be in tune with what their customers want and not what they think they want. Specifically, the author writes, “It’s a lesson to all brands that you can’t make your decisions in a vacuum.”

https://www.entrepreneur.com/article/292450

 

One thought on “Pepsi Ignites Outrage With Kendall Jenner Ad

  1. And it’s also a lesson in generational marketing. This kind of feel-good, we-are-the-world message would have resonated with the hippies and Baby Boomer. But the angry and angst-y millennials? Not so much.