One man did what large companies could not do.

http://www.latimes.com/business/autos/la-fi-hy-air-conditioned-helmet-20170401-story.html

Steve Feher, a repeat-inventor—who also has patents “on similar thermo-electric principles…that cool the seats in vehicles built by Rolls-Royce, Bentley, Ferrari, Infiniti, Lexus, and GM,” as well as a patent on a ventilated blanket for hospital patients—has invented and patented an air-conditioned motorcycle helmet.

The article reminded me of our reading by Tom Kelley, “The Art of Innovation: Innovation Begins With An Eye.”

There, Kelley encouraged budding entrepreneurs and innovators to “keep close to the action.” He stated: “Whether it’s art, science, technology, or business, inspiration comes from being close to the action.” (Kelley, 31).

Kelley argued that “sensory immersion” can lead to inspiration—which is exactly what happened here. Feher is an avid motorcyclist. He picked up on a problem that he and others were experiencing and created a solution.

Notably, as well, the article also discusses how his invention may actually encourage riders to wear helmets even when the law does not require it. It’s interesting that a single change to an already-existing product can have such a snowball effect.