The words “company culture” have been buzzwords in the last few decades, probably most notably in reference to Silicon Valley-type (former) startup companies–their websites abound with pictures of their quirky offices and other perks. However, this article discusses some of the potential downsides in an over-emphasis on company culture. I think that the article raises some good points–I would also add that entrepreneurs should probably avoid an overly-prescribed culture, as this could seem ‘imported’. Overall, companies should strive for a positive culture, but I think that entrepreneurs should not try to copy solutions from others. Instead, they should strive to foster a culture unique to their small business.